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Recommandé pour vous

The Long Tail

How Endless Choice is Creating Unlimited Demand

par Chris Anderson ...

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

9,99 €

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve
... En savoir plus
La comédie (in)humaine : Comment les entreprises font fuir les meilleurs

par Nicolas Bouzou, Julia de Funès ...

Réunions interminables, séminaires sportifs, inflation des process : l’entreprise est devenue le lieu de l’absurde. Julia de Funès et Nicolas Bouzou partent en croisade contre l’absence de sens qui paralyse nos sociétés et proposent des solutions concrètes.Pourquoi le management vire-t-il souvent à la tragicomédie ? Pourquoi les entreprises s’évertuent-elles à bâtir des organisations qui font fuir ... En savoir plus

6,49 €

Réunions interminables, séminaires sportifs, inflation des process : l’entreprise est devenue le lieu de l’absurde. Julia de Funès et Nicolas Bouzou partent en croisade contre l’absence de sens qui paralyse nos sociétés et proposent des solutions concrètes.Pourquoi le management vire-t-il souvent à la tragicomédie ? Pourquoi les entreprises s’évertuent-elles à bâtir des organisations qui font fuir
... En savoir plus
To Sell Is Human

The Surprising Truth About Moving Others

par Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... En savoir plus

6,89 €

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... En savoir plus
This is Marketing

You Can’t Be Seen Until You Learn To See

par Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

14,99 €

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Le principe de Peter

par Laurence J. Peter, Raymond Hull ...

Traduit par Benjamin Peylet ...

Collection series Développement personnel
Pourquoi tout employé tend à s’élever jusqu’à son niveau d’incompétence Le principe de Peter est un best-seller international qui répond à la question que tout le monde se pose depuis la nuit des temps : pourquoi y a-t-il tant de gens incompétents dans leur travail et pourquoi leur nombre ne cesse d’augmenter? Dans cet ouvrage, Laurence J. Peter et Raymond Hull exposent, non sans humour, leur ... En savoir plus

7,49 €

Pourquoi tout employé tend à s’élever jusqu’à son niveau d’incompétence Le principe de Peter est un best-seller international qui répond à la question que tout le monde se pose depuis la nuit des temps : pourquoi y a-t-il tant de gens incompétents dans leur travail et pourquoi leur nombre ne cesse d’augmenter? Dans cet ouvrage, Laurence J. Peter et Raymond Hull exposent, non sans humour, leur
... En savoir plus
The New Model of Selling

Selling to an Unsellable Generation

par Jerry Acuff, Jeremy Miner ...

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional ... En savoir plus

9,98 € ou Gratuit avec Kobo Plus

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional
... En savoir plus
SPIN Selling

par Neil Rackham ...

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... En savoir plus

23,37 €

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar
... En savoir plus
The Practice

par Seth Godin ...

From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

14,99 €

From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the
... En savoir plus
Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

par Jeb Blount ...

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... En savoir plus

20,99 €

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales
... En savoir plus
How I Raised Myself From Failure to Success in Selling

par Frank Bettger ...

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What ... En savoir plus

18,37 €

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What
... En savoir plus
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

par Alexander Hormozi ...

Collection Livre 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... En savoir plus

14,99 € ou Gratuit avec Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... En savoir plus
Public Opinion

With linked Table of Contents

par Walter Lippmann ...

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... En savoir plus

0,99 € ou Gratuit avec Kobo Plus

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary.
... En savoir plus
Find Your First Freelance Client

par Sagan Morrow ...

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free ... En savoir plus

1,91 € ou Gratuit avec Kobo Plus

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free
... En savoir plus
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

par Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

8,99 €

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... En savoir plus
50 Steps to Showroom Mastery

Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive

par Gordon Wright ...

Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap ... En savoir plus

4,16 €

Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap
... En savoir plus
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

par Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... En savoir plus

12,56 €

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... En savoir plus
How to Yard Sale

The Unknown Business

par Enock Lynn Norrbom ...

One of the main reasons people organize yard sales is so they can sell enough items to pay the bills. But at the end of many events, most sellers have not accomplished their goal.Before you even hold a yard sale, be sure to steer clear of violating any ordinances. Go to your town or city hall, and check if you need a license. This will be an operating expense just like advertising and promotional ... En savoir plus

6,27 €

One of the main reasons people organize yard sales is so they can sell enough items to pay the bills. But at the end of many events, most sellers have not accomplished their goal.Before you even hold a yard sale, be sure to steer clear of violating any ordinances. Go to your town or city hall, and check if you need a license. This will be an operating expense just like advertising and promotional
... En savoir plus
10 Openings and Closings I Dare You to Try in Your Next Presentation

par Rosemary Horner ...

Take the leap into an adventure in presenting outside of the box. This handbook will come in handy. It will, if you use it, be an invaluable asset to stirring up your creative juices.Not only will you be challenged to draw out side of the lines in creating opening and closings but you will have established a method of engaging your audience in the beginning and leaving them with something that ... En savoir plus

4,63 €

Take the leap into an adventure in presenting outside of the box. This handbook will come in handy. It will, if you use it, be an invaluable asset to stirring up your creative juices.Not only will you be challenged to draw out side of the lines in creating opening and closings but you will have established a method of engaging your audience in the beginning and leaving them with something that
... En savoir plus
Grundlagen des Vertriebsmanagements

Moderner Verkauf in der betrieblichen Praxis

par Levermann Thomas, Hermsen Christoph ...

Collection Livre 2 - Marketingwissen kompakt
Dieses Buch stellt den an der Praxis orientierten Angewandten Vertrieb als Teil des modernen Vertriebsmanagement und dessen Grundlagen in den Mittelpunkt. Ziel ist es, den Vertrieb im Kontext des Marketings einordnen und die Handlungsfelder der Vertriebsplanung und -steuerung zu beurteilen. Vor dem Hintergrund globaler und wettbewerbsintensiver Märkte ist eine ausgeprägte Kundenorientierung in ... En savoir plus

13,99 €

Dieses Buch stellt den an der Praxis orientierten Angewandten Vertrieb als Teil des modernen Vertriebsmanagement und dessen Grundlagen in den Mittelpunkt. Ziel ist es, den Vertrieb im Kontext des Marketings einordnen und die Handlungsfelder der Vertriebsplanung und -steuerung zu beurteilen. Vor dem Hintergrund globaler und wettbewerbsintensiver Märkte ist eine ausgeprägte Kundenorientierung in
... En savoir plus
Guide to Give Away Events

“How to Build Your Mailing List Through The Spirit & Wonders Of Giving Away!”

par Thrivelearning Institute Library ...

Collection series How to Build Your List
In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. It’s called:Give Away Events!This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away!It can be carried out as and when you – or anyone – like to.The cost of hosting an event can be next-to ... En savoir plus

0,85 €

In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. It’s called:Give Away Events!This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away!It can be carried out as and when you – or anyone – like to.The cost of hosting an event can be next-to
... En savoir plus
SEO für Einsteiger + Bonus & Checkliste - Erfolgreiches Ranking!

Suchmaschinenoptimierung leicht gemacht! Online Marketing für Anfänger!

par Patrick Hochhäuser ...

Collection series Business Smart Paket 1
KurzbeschreibungSEO FÜR EINSTEIGER - Suchmaschinenoptimierung leicht gemacht!Sie wollen Interessenten und Neukunden über das Internet gewinnen? Dann sind Sie hier genau richtig!Hiermit können Sie mit Ihrer Webseite die vorderen Plätze in den Suchmaschinen professionell belegen und somit schnell und einfach neue Kunden gewinnen.Inhalt:BONUS::::: eBook als PDF-DateiGeeigent für Anfänger, die ... En savoir plus

16,03 €

KurzbeschreibungSEO FÜR EINSTEIGER - Suchmaschinenoptimierung leicht gemacht!Sie wollen Interessenten und Neukunden über das Internet gewinnen? Dann sind Sie hier genau richtig!Hiermit können Sie mit Ihrer Webseite die vorderen Plätze in den Suchmaschinen professionell belegen und somit schnell und einfach neue Kunden gewinnen.Inhalt:BONUS::::: eBook als PDF-DateiGeeigent für Anfänger, die
... En savoir plus
Vendere Online

La guida completa per un e-commerce di successo

par Antonio Costanzo ...

Una Panoramica generale per chi vuole avvicinarsi al mondo delle vendite online. Sono Antonio Costanzo, per circa 10 anni ho avuto una società riguardante la vendita online di Strumenti Musicali con un punto vendita fisico e un team di dipendenti, raggiungendo ottimi risultati ed oltre 10.000 clienti soddisfatti.Durante gli anni in cui ho gestito questa attività ho avuto modo di approfondire le ... En savoir plus

9,90 €

Una Panoramica generale per chi vuole avvicinarsi al mondo delle vendite online. Sono Antonio Costanzo, per circa 10 anni ho avuto una società riguardante la vendita online di Strumenti Musicali con un punto vendita fisico e un team di dipendenti, raggiungendo ottimi risultati ed oltre 10.000 clienti soddisfatti.Durante gli anni in cui ho gestito questa attività ho avuto modo di approfondire le
... En savoir plus
MANIPOLAZIONE MENTALE: Tutte le tecniche segrete di persuasione per influenzare e manipolare gli altri

par Federico Mazzola ...

La verità è che non hai scelta. Non hai alternativa.Se hai figli o un cane lo puoi comprendere facilmente. Ti basta pensare a quanti giocattoli e aggeggi inutili di cui non hanno davvero bisogno compri per loro.Decidi tu di averli.Al di là dei beni di base che le persone comprano perché non hanno scelta, tutti gli altri acquisti sono manipolati.Se non compri un prodotto per la sua mera funzione, ... En savoir plus

5,99 €

La verità è che non hai scelta. Non hai alternativa.Se hai figli o un cane lo puoi comprendere facilmente. Ti basta pensare a quanti giocattoli e aggeggi inutili di cui non hanno davvero bisogno compri per loro.Decidi tu di averli.Al di là dei beni di base che le persone comprano perché non hanno scelta, tutti gli altri acquisti sono manipolati.Se non compri un prodotto per la sua mera funzione,
... En savoir plus
Success in Mlm, Network Marketing, and Personal Selling

A Step-By-Step Guide to Creating a Powerful Sales Organization and Becoming Rich and Successful in Multi-Level and Network Marketing

par Gini Graham Scott ...

By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportunity to become rich and successful by not only selling a product but by building a growing sales team to sell. This complete and easy-to-use guide reveals how you can sell virtually any type of product or service this way. You can easily start the ... En savoir plus

4,11 €

By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportunity to become rich and successful by not only selling a product but by building a growing sales team to sell. This complete and easy-to-use guide reveals how you can sell virtually any type of product or service this way. You can easily start the
... En savoir plus

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Recommandé pour vous

eBooks Ventes et art de vendre

The Long Tail

La comédie (in)humaine : Comment les entreprises font fuir les meilleurs

To Sell Is Human

This is Marketing

Le principe de Peter

The New Model of Selling

SPIN Selling

The Practice

Fanatical Prospecting

How I Raised Myself From Failure to Success in Selling

$100M Offers

Public Opinion

Find Your First Freelance Client

The Psychology of Selling

50 Steps to Showroom Mastery

Real Estate Photography for Everybody

How to Yard Sale

10 Openings and Closings I Dare You to Try in Your Next Presentation

Grundlagen des Vertriebsmanagements

Guide to Give Away Events

SEO für Einsteiger + Bonus & Checkliste - Erfolgreiches Ranking!

Vendere Online

MANIPOLAZIONE MENTALE: Tutte le tecniche segrete di persuasione per influenzare e manipolare gli altri

Success in Mlm, Network Marketing, and Personal Selling