Comportement du consommateur dans Marketing et ventes et Commerce et finance eBooks

Panier

Article(s) non disponible(s) à la vente

Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.

articlesarticle

- Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  
  Obtenez 1•crédit chaque mois pour le livre audio de votre choix
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  
  Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
  Livre audio
  par ,
  
  Disponible:
  
  . Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions.
  
  Pré-commander
  1 livre audio par mois
  
  + Essai gratuit pendant 30 jours
  
  Offre spéciale
  
  Obtenez 1 crédit chaque mois pour un livre audio de votre choix
  
  * Sans engagement, résiliez à tout moment
  
  GRATUIT

articlesarticle

Accès illimité aux eBooks

Accès illimité aux livres audio

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions

Obtenez 1•crédit chaque mois pour le livre audio de votre choix

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions

Accès illimité aux eBooks

Accès illimité aux livres audio

Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions
Livre audio
par ,

Disponible:
. Sans engagement, résiliez à tout moment sur kobo.com/account/subscriptions.

Pré-commander
1 livre audio par mois

+ Essai gratuit pendant 30 jours

Offre spéciale

Obtenez 1 crédit chaque mois pour un livre audio de votre choix

* Sans engagement, résiliez à tout moment

GRATUIT

Recommandé pour vous

Enshittification

Why Everything Suddenly Got Worse and What To Do About It

par Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... En savoir plus

9,16 €

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... En savoir plus
The Long Tail

How Endless Choice is Creating Unlimited Demand

par Chris Anderson ...

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

9,99 €

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve
... En savoir plus
Doughnut Economics

The must-read book that redefines economics for a world in crisis

par Kate Raworth ...

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... En savoir plus

9,99 €

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see
... En savoir plus
Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

19,99 €

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... En savoir plus
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

par Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

8,99 €

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... En savoir plus
The Paradox of Choice

Why More Is Less, Revised Edition

par Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

9,99 €

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... En savoir plus
May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

par Alex Edmans ...

'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... En savoir plus

14,99 €

'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think
... En savoir plus
This Is Service Design Doing

Applying Service Design Thinking in the Real World

par Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... En savoir plus

22,65 €

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service
... En savoir plus
Consumed

The need for collective change; colonialism, climate change & consumerism

par Aja Barber ...

***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for ... En savoir plus

3,99 €

***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for
... En savoir plus
Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

par Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

10,08 €

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... En savoir plus
Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

par Will Guidara ...

Collection series Unreasonable Hospitality
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this ... En savoir plus

Avant 14,99 € Après 9,99 €

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this
... En savoir plus
Misbehaving

La nascita dell'economia comportamentale

par Richard H. Thaler ...

Traduit par Giuseppe Barile ...

Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi ... En savoir plus

9,99 €

Richard Thaler, vincitore del premio Nobel per l'economia 2017, ha dedicato l'intera carriera a studiare l'idea radicale per cui gli agenti economici sono individui prevedibili e inclini a commettere errori. Misbehaving è il resoconto affascinante e divertente della sua lotta per riportare una disciplina accademica con i piedi per terra e per cambiare il modo in cui pensiamo l'economia, noi stessi
... En savoir plus
The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

par Sinan Aral ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... En savoir plus

4,21 €

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR
... En savoir plus
You're About to Make a Terrible Mistake!

How Biases Distort Decision-Making and What You Can Do to Fight Them

par Olivier Sibony ...

'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and SlowA lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It's so natural that we hardly stop to ... En savoir plus

8,02 €

'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and SlowA lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It's so natural that we hardly stop to
... En savoir plus
Bone of Loyalty

par Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... En savoir plus

3,70 €

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
... En savoir plus
Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра

par Раджа Раджаманнар ...

Мир меняется так стремительно, что большинство бизнес-стратегий устаревают еще на этапе разработки.Современный маркетинг работает в четырех измерениях: продукт, эмоции, данные, соцсети. Эта книга рассказывает о пятом измерении – квантовом маркетинге будущего.Раджа Раджаманнар, директор по маркетингу и коммуникациям Mastercard, расскажет, как изменятся представления о лояльности потребителя и ... En savoir plus

9,67 €

Мир меняется так стремительно, что большинство бизнес-стратегий устаревают еще на этапе разработки.Современный маркетинг работает в четырех измерениях: продукт, эмоции, данные, соцсети. Эта книга рассказывает о пятом измерении – квантовом маркетинге будущего.Раджа Раджаманнар, директор по маркетингу и коммуникациям Mastercard, расскажет, как изменятся представления о лояльности потребителя и
... En savoir plus
Den fjerde industrielle revolution

par Klaus Schwab ...

Den fjerde industrielle revolution er mere betydningsfuld og mere omfattende end noget, menneskeheden før har været vidne til. Nye teknologier forener de fysiske, digitale og biologiske verdener og resulterer i kunstig intelligens, 3D-printning, DNA-sekvensering og bærbar teknologi indbygget i tøj eller gadgets. Disse teknologier er først og fremmest designet til at forbedre vores liv, men med ... En savoir plus

10,35 €

Den fjerde industrielle revolution er mere betydningsfuld og mere omfattende end noget, menneskeheden før har været vidne til. Nye teknologier forener de fysiske, digitale og biologiske verdener og resulterer i kunstig intelligens, 3D-printning, DNA-sekvensering og bærbar teknologi indbygget i tøj eller gadgets. Disse teknologier er først og fremmest designet til at forbedre vores liv, men med
... En savoir plus
Living Brands

par Constantinos Pantidos ...

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and ... En savoir plus

11,49 €

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and
... En savoir plus
Manual de Auto-Maquilhagem

O essencial da maquilhagem

par Cláudia Dias ...

Manual de auto maquilhagemManual com mais de 100 páginas, original, com dicas e truques para aprenderes a fazer uma maquilhagem perfeita em casa! Desde a aresentação de vários produtos de cosmética a ideias e motivação de forma fácil e descomplicada sobre os diferentes temas de maquilhagem. ... En savoir plus

9,90 €

Manual de auto maquilhagemManual com mais de 100 páginas, original, com dicas e truques para aprenderes a fazer uma maquilhagem perfeita em casa! Desde a aresentação de vários produtos de cosmética a ideias e motivação de forma fácil e descomplicada sobre os diferentes temas de maquilhagem.
... En savoir plus
Dialectical Behavior Therapy

par Elmer Cohen ...

Do you have a borderline personality disorder that is ruining your life?Have you experienced suicide ideation or self-harm in the past?Do you want to rid yourself of these issues and improve your mental health?There are growing numbers of people suffering from mental health issues around the world that include mood and personality disorders. These can often lead to other, more serious problems, ... En savoir plus

3,49 €

Do you have a borderline personality disorder that is ruining your life?Have you experienced suicide ideation or self-harm in the past?Do you want to rid yourself of these issues and improve your mental health?There are growing numbers of people suffering from mental health issues around the world that include mood and personality disorders. These can often lead to other, more serious problems,
... En savoir plus
MANEIRAS E VANTAGENS PARA A INDÚSTRIA DESENVOLVER O GERENCIAMENTO DE CATEGORIAS PARA O PEQUENO VAREJO

Reflexões, opiniões e insights sobre a importância da colaboração entre a indústria e o pequeno varejo

par RONILDO VAZ ...

A proposta de escrever este livro foi chamar a atenção de pequenos varejistas e seus fornecedores (indústrias e distribuidores) sobre a importância de unir esforços para tornar o processo de gerenciamento de categorias hoje restrito a grandes empresas, um meio de melhorar o resultado financeiro e de atender as demandas do consumidor cada vez mais exigente e multicanal. O processo de modernização ... En savoir plus

3,42 €

A proposta de escrever este livro foi chamar a atenção de pequenos varejistas e seus fornecedores (indústrias e distribuidores) sobre a importância de unir esforços para tornar o processo de gerenciamento de categorias hoje restrito a grandes empresas, um meio de melhorar o resultado financeiro e de atender as demandas do consumidor cada vez mais exigente e multicanal. O processo de modernização
... En savoir plus
NeuroAuthority

How to Create Authority Positioning in the Subconscious and be Remembered

par Brian Ainsley Horn ...

What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing.Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the ... En savoir plus

2,86 €

What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing.Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the
... En savoir plus
Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life

par Matthew Minson ...

Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness? How should you negotiate and appeal a hospital charge? Can you do anything to minimize the ... En savoir plus

9,67 €

Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness? How should you negotiate and appeal a hospital charge? Can you do anything to minimize the
... En savoir plus
Conversation is King

How to Evoke Discussion and Increase Comments in Social Media Marketing

par Patrick Macgougan ...

As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King highlights the seven key elements of commentable content and environments. Why do some social media or blog posts evoke ongoing ... En savoir plus

6,81 €

As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King highlights the seven key elements of commentable content and environments. Why do some social media or blog posts evoke ongoing
... En savoir plus

Kobo Rakuten

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai gratuit pendant 30 jours

Disponible:

1 livre audio par mois

+ Essai gratuit pendant 30 jours

Recommandé pour vous

eBooks Comportement du consommateur

Enshittification

The Long Tail

Doughnut Economics

Influence, New and Expanded

The Psychology of Selling

The Paradox of Choice

May Contain Lies

This Is Service Design Doing

Consumed

Hacking Growth

Unreasonable Hospitality

Misbehaving

The Hype Machine

You're About to Make a Terrible Mistake!

Bone of Loyalty

Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра

Den fjerde industrielle revolution

Living Brands

Manual de Auto-Maquilhagem

Dialectical Behavior Therapy

MANEIRAS E VANTAGENS PARA A INDÚSTRIA DESENVOLVER O GERENCIAMENTO DE CATEGORIAS PARA O PEQUENO VAREJO

NeuroAuthority

Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life

Conversation is King