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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    In Cheap We Trust

    The Story of a Misunderstood American Virtue

    par Lauren Weber ...
    Lu par Marguerite Gavin ...

    Version Longue

    9 heure 5 min

    Cheap.Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals-to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on ... En savoir plus

    30,96 €

  • Livre audio

    When Gadgets Betray Us

    The Dark Side of Our Infatuation With New Technologies

    par Robert Vamosi ...
    Lu par Sean Pratt ...

    Version Longue

    8 heure 45 min

    Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy ... En savoir plus

    26,53 €

  • Livre audio

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    par Jeanine Marks, Alexis Chang ...
    Lu par Marcus Mulenga ...

    Version Longue

    18 min

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... En savoir plus

    11,42 € ou Gratuit avec Kobo Plus

  • Livre audio

    Cloudmoney

    Cash, Cards, Crypto and the War for our Wallets

    par Brett Scott ...
    Lu par Coleman Pedigo ...

    Version Longue

    8 heure 23 min

    Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and ... En savoir plus

    15,66 €

  • Livre audio

    O zoológico em você

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 11 min

    Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos. ... En savoir plus

    1,99 €

  • Livre audio

    INCLUSIVE: THE NEW EXCLUSIVE.

    How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

    par Heather Landex ...
    Lu par Heather Landex ...

    Version Longue

    4 heure 23 min

    Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... En savoir plus

    22,13 € ou Gratuit avec Kobo Plus

  • Livre audio

    Anticipating Needs

    Building Products and Services Customers Didn’t Know They Wanted

    par Favour Emeli ...
    Lu par Digital Voice Archie G ...

    Version Longue

    2 heure 41 min

    This audiobook is narrated by a digital voice.True innovation doesn’t just meet existing demand—it creates it. Anticipating Needs is your ultimate guide to understanding your customers so deeply that you can deliver solutions they never even realized they needed. This book uncovers the secrets to staying ahead of the curve, driving customer delight, and creating market-defining products and ... En savoir plus

    7,08 € ou Gratuit avec Kobo Plus

  • Livre audio

    Paradox of Choice, The - How More Options Lead to Less Satisfaction

    par Viruti Shivan ...
    Lu par Digital Voice Madison G ...
    Collection series Stop Everything, Read This

    Version Longue

    1 heures 33 min

    This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest ... En savoir plus

    8,84 € ou Gratuit avec Kobo Plus

  • Livre audio

    Investér dig fri

    Det er aldrig for sent at investere sig til et bedre liv

    par Kasper Birk, Pernille Wahlgren ...
    Lu par Kasper Birk ...

    Version Longue

    4 heure 35 min

    Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... En savoir plus

    16,07 €

  • Livre audio

    It's On You

    How the Rich and Powerful Have Convinced Us that We're to Blame for Society's Deepest Problems

    par Nick Chater, George Loewenstein ...
    Lu par Mike Lenz ...

    Version Longue

    9 heure 45 min

    Brought to you by Penguin.Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inadequate retirement planning to climate change—gently, but cleverly, ... En savoir plus

    16,11 €

  • Livre audio

    Bazaar Ki Keemat

    par Vivek Kaul ...
    Lu par Vivek Kaul ...
    Collection Livre audio 3 - Economics, Ek Prem Katha

    Version Longue

    31 min

    सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में. ... En savoir plus

    2,99 €

  • Livre audio

    The Rules That Make Us

    How Culture Shapes the Way We Act, Think, Believe and Buy

    par Oliver Sweet ...
    Lu par Oliver Sweet ...

    Version Longue

    9 heure 36 min

    'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique ... En savoir plus

    27,97 €

  • Livre audio

    Treasure Hunt

    Inside the Mind of the New Consumer

    par Michael J. Silverstein, John Butman ...
    Lu par John H. Mayer ...

    Version Longue

    9 heure 19 min

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... En savoir plus

    13,12 €

  • Livre audio

    This Is Personal

    The Art of Delivering the Right Email at the Right Time

    par Brennan Dunn ...
    Lu par Matt Weisgerber ...

    Version Longue

    6 heure 14 min

    Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... En savoir plus

    13,98 €

  • Livre audio

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    par David Nour ...

    Version Longue

    9 heure 46 min

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... En savoir plus

    26,21 €

  • Livre audio

    The Algebra of Happiness

    The pursuit of success, love and what it all means

    par Scott Galloway ...
    Lu par Scott Galloway ...

    Version Longue

    3 heure 35 min

    Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... En savoir plus

    10,31 €

  • Livre audio

    The Ultimate Marketing Engine

    5 Steps to Ridiculously Consistent Growth

    par John Jantsch ...
    Lu par John Jantsch ...

    Version Longue

    5 heure 30 min

    Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... En savoir plus

    21,62 €

  • Livre audio

    Redefining Retail

    10 Guiding Principles for a Post-Digital World

    par Philip Kotler, Giuseppe Stigliano ...
    Lu par Steve Menasche ...

    Version Longue

    9 heure 53 min

    In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... En savoir plus

    18,35 € ou Gratuit avec Kobo Plus

  • Livre audio

    Mindmasters (Gary Tiedmann narration)

    The Data-Driven Science of Predicting and Changing Human Behavior

    par Sandra Matz ...
    Lu par Gary Tiedemann ...

    Version Longue

    6 heure 37 min

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... En savoir plus

    18,35 € ou Gratuit avec Kobo Plus

  • Livre audio

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    par Diane Osgood, PhD ...
    Lu par Andrea Gallo ...

    Version Longue

    8 heure 2 min

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... En savoir plus

    18,35 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Brand Benefits Playbook

    Why Customers Aren't Buying What You're Selling--And What to Do About It

    par Allen Weiss, PhD, Debbie J. MacInnis, PhD ...
    Lu par Allen Weiss ...

    Version Longue

    7 heure 30 min

    Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss ... En savoir plus

    18,35 € ou Gratuit avec Kobo Plus

  • Livre audio

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    7 heure 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

    15,30 €

  • Livre audio

    Punters

    How Paddy Power Bet Billions and Changed Gambling Forever

    par Aaron Rogan ...
    Lu par Aidan Kelly ...

    Version Longue

    9 heure 15 min

    The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but ... En savoir plus

    22,99 €

  • Livre audio

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    par Aaron Ahuvia, PhD ...
    Lu par Steven Jay Cohen ...

    Version Longue

    8 heure 26 min

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... En savoir plus

    19,99 €