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Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

− Prudence Vivien ...

Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit ... もっと見る

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Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit
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Jewish Mad Men

Advertising and the Design of the American Jewish Experience

− Kerri P. Steinberg ...

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... もっと見る

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It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and
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Design in Airline Travel Posters 1920-1970

A Semiology and Sociocultural History

− David Scott ...

The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... もっと見る

4,274 円または Kobo Plus なら無料

The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly
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Facebook Marketing Secrets

− Anthony Ekanem ...

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... もっと見る

670 円または Kobo Plus なら無料

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are
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Radical Intimacies

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編集 Oliver Vodeb ...

An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... もっと見る

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FLAT WHITE 珈琲貴族Rough & Sketch

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广告设计与创意(第3版)

− 李金蓉 ...

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Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is
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El poder de la imagen

Reflexiones sobre comunicación visual

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1,800 円または Kobo Plus なら無料

Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50
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Les colporteurs de mirages - Comment devenir un gourou de la publicité

− Thejendra Sreenivas ...

Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... もっと見る

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Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du
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Pokoloruj swoją markę

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Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... もっと見る

3,718 円または Kobo Plus なら無料

Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory,
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Will Bradley's Graphic Art

New Edition

− Will Bradley ...

Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in ... もっと見る

3,403 円

Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in
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Different Perspectives in Design Thinking

編集 Yvonne Eriksson ...

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... もっと見る

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Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being
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Brand Identity Essentials, Revised and Expanded

100 Principles for Building Brands

− Kevin Budelmann, Yang Kim ...

シリーズ series Essential Design Handbooks
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... もっと見る

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing
... もっと見る
Typography 34

− Type Directors Club ...

For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... もっと見る

6,659 円

For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors
... もっと見る
Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

− Peleg Top, Jonathan Cleveland ...

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... もっと見る

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This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book
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101 Things I Learned® in Advertising School

− Tracy Arrington, Matthew Frederick ...

シリーズ series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... もっと見る

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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
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The Story of Pop Art

− Andy Stewart MacKay ...

シリーズ series The Story of ...
In this age of insta-stardom and selfies, Pop Art still defines the world we live in.Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of humour. All of the celebrities, events and politics that came to define two turbulent decades are encapsulated in their work. Pop Art challenged the establishment and offered a new modernism, blurring the ... もっと見る

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In this age of insta-stardom and selfies, Pop Art still defines the world we live in.Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of humour. All of the celebrities, events and politics that came to define two turbulent decades are encapsulated in their work. Pop Art challenged the establishment and offered a new modernism, blurring the
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Forever 80's

Het levensgevoel van de jaren tachtig in advertenties

− 70's ads Roelof Bouwman, 70's ads Minke de Vogel ...

In de jaren tachtig werd de wereld van de eenentwintigste eeuw geboren. De computer kwam in ons leven - en ging nooit meer weg. Maar ook merkkleding, het marktdenken en de pincode beleefden een doorbraak. We werden zakelijker en liberaler en moesten steeds minder hebben van tabak en calorieën. Muziek was voortaan digitaal en dankzij aerobics kregen we een 'maakbaar' lichaam, liefst net zo strak ... もっと見る

1,750 円

予約注文

In de jaren tachtig werd de wereld van de eenentwintigste eeuw geboren. De computer kwam in ons leven - en ging nooit meer weg. Maar ook merkkleding, het marktdenken en de pincode beleefden een doorbraak. We werden zakelijker en liberaler en moesten steeds minder hebben van tabak en calorieën. Muziek was voortaan digitaal en dankzij aerobics kregen we een 'maakbaar' lichaam, liefst net zo strak
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What's The Big Idea

An Indispensable Guide to Becoming a Kick-Ass Creative Director

− Jaime Cabrera ...

What's the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What's The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative ... もっと見る

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What's the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What's The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative
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Modernidad a la venta

Las narrativas ilustradas de la publicidad en Colombia, 1900-1950

− Rey Germán, Urbanczyk María, Bernal Maz Patricia, Villadiego Prins Mirla ...

シリーズ本: 3 - Comunicación y lenguaje
Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la huida del mundo tradicional y la adhesión a un mundo moderno que venía siendo impulsado por los procesos del desarrollo capitalista.Esta narrativa puso en juego complejas operaciones culturales que ... もっと見る

1,500 円または Kobo Plus なら無料

Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la huida del mundo tradicional y la adhesión a un mundo moderno que venía siendo impulsado por los procesos del desarrollo capitalista.Esta narrativa puso en juego complejas operaciones culturales que
... もっと見る
Definición y diseño de productos editoriales. ARGN0210

− Noelia Alcázar Jiménez ...

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ARGN0210 - ASISTENCIA A LA EDICIÓN". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo. ... もっと見る

1,400 円または Kobo Plus なら無料

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ARGN0210 - ASISTENCIA A LA EDICIÓN". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.
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Social Media Marketing Essentials

A Beginner's Guide to Influencer Strategies and Online Engagement

− Virversity Online Courses ...

シリーズ series Virversity Online Courses: Social Media and Influencer Marketing
Social Media Marketing Essentials is a comprehensive online course designed to equip students with the knowledge and skills needed to effectively promote brands and engage audiences across major social media platforms. By mastering both organic and paid strategies, students will learn how to build a strong online presence and drive measurable results, enhancing their career or business success ... もっと見る

509 円または Kobo Plus なら無料

Social Media Marketing Essentials is a comprehensive online course designed to equip students with the knowledge and skills needed to effectively promote brands and engage audiences across major social media platforms. By mastering both organic and paid strategies, students will learn how to build a strong online presence and drive measurable results, enhancing their career or business success
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How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money

− Classic Business Bookshel ...

シリーズ series Classic Business Bookshelf
Elegance is free. ... もっと見る

2,138 円

Elegance is free.
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Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

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Social Media Marketing Essentials

How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money

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