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生産財マーケティング 電子書籍

生産財マーケティング の本がお好きな方におすすめです。
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  • 実施する順に解説!「マーケティング」実践講座

    弓削徹 ...
    ★☆北の達人コーポレーション 木下勝寿社長推薦☆★「私が試行錯誤して学んだことが全部書いてある。マーケ戦略の羅針盤のような本」従来のマーケティング本は、用語を中心にした解説だったり、読み物として抽象的な内容のものが多く、いざ導入するにあたって現場と乖離した内容のものが多かった。そこで本書は、実際にすぐにマーケティングを実施できるように、現場で起きる課題の順番に(マーケティングを実際に実践する順番に)、何をすればいいかを具体的に解説した。大企業から中小企業まで2200社超に実務的指導をしてきた専門家が解説する、市場調査、ネーミング、価格決定、流通チャネルなどまでを網羅した決定版! ... もっと見る

    2,200 円

  • DSP/RTBオーディエンスターゲティング入門

    ビッグデータ時代に実現する「枠」から「人」への広告革命

    シリーズ series NextPublishing
    マス広告だけで物やサービスが売れた時代は終わり、いまや企業はネット広告やソーシャルメディアなど多様なチャネルで顧客とのコミュニケーションを続けることが求められている。本書は「枠」(掲載面)ではなく、「人」を特定して配信するターゲティング広告の最新テクノロジーDSP/RTBの基本的な仕組みと、それを活用したオーディエンスターゲティングの実践方法を解説した初めての本。受け手の反応を見ながら1配信ずつ最適化するDSP/RTBを中核に、顧客の反応を最大限に活かすビッグデータ時代のマーケティングを学ぶことができる。 ... もっと見る

    1,980 円

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    Al Ries, Jack Trout ...
    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... もっと見る

    2,252 円

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... もっと見る

    2,047 円

  • The Fall of Advertising and the Rise of PR

    Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... もっと見る

    1,536 円

  • Healthcare Brands

    Workbook version for how to create a beloved healthcare brand that patients, customers, and healthcare professionals will love

    How the healthcare brands playbook can work for you. This is our workbook version with exercises throughout the book to help you analyze, think, define, plan, and execute.It takes a fundamentally sound marketer to figure out how to win with brand love in this crazy cluttered world of brands.The fundamentals of brand management matter more now than ever.There are many different types of healthcare ... もっと見る

    3,000 円

  • Secrets From The Street: Reveals How To Become A Manufacturers Rep;

    How To Begin An Industrial Sales Career As An Independent Manufacturers Rep Or Salaried Rep

    What ”Secrets From The Street” delivers.     “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from ... もっと見る

    956 円

  • Social Media Marketing ¡That Sells!

    Thomas Keller ...
    Social Media Marketing That Sells: How to Use a Revolutionary Formula to Make People Buy From Your Social Media AdsThere's a common misconception that social traffic, regardless of where it originates from or how it's classified, translates quickly into purchases. Unfortunately, none of these assertions are correct.It is possible to automate social media marketing. After you've put it up, you may ... もっと見る

    550 円

  • The ABCs of Marketing: Introduction to Marketing

    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... もっと見る

    360 円

  • Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben!

    Kurz-Ratgeber für Unternehmer

    Ben Kaiser ...
    Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben! - Kurz-Ratgeber für Unternehmer Was bringt Dir das beste Produkt oder das beste Unternehmen, wenn niemand weiß, dass es dieses gibt? Nichts! Wie Du Dein Unternehmen und Dein Produkt auf die effektivste Art und Weise bewirbst, erfährst Du in diesem Ratgeber. Dir werden die 10 erfolgreichsten Strategien vorgestellt, ... もっと見る

    558 円

  • **How to Dominate the Digital Marketing Landscape with Proven Strategies and Tactics**

    GEM2007 ...
    **How to Dominate the Digital Marketing Landscape with Proven Strategies and Tactics**DESCRIPTION:**How to Dominate the Digital Marketing Landscape with Proven Strategies and Tactics** is a comprehensive guide that will teach you everything you need to know about how to Dominate the Digital Marketing. Whether you are a beginner or an experienced marketer, this guide will help you master the skills ... もっと見る

    2,050 円

  • The High-Performing Key Account Manager

    Creating Sustained Value with Strategic Customers

    Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust ... もっと見る

    4,947 円

  • the UX edge - Amplifying Business Performance through Design

    Marketing Series

    Shirish Shetty ...
    シリーズ series Marketing Series
    In "The UX Edge - Amplifying Business Performance through Design," Shirish Shetty provides a comprehensive guide that demystifies the concept of user experience and its impact on businesses. While the term "user experience" may be relatively new, the principles of designing for users have been ingrained in the process of creating products and services throughout history.CHAPTER ONE: Understanding ... もっと見る

    450 円

  • L'art et la science du Marketing

    Walid Mahroum ...
    Bienvenue à L'art et la science du Marketing, un guide complet sur le domaine actif et en évolution du marketing. Ce livre explore les dernières tendances, stratégies et techniques utilisées par les entreprises pour créer, fournir et promouvoir des produits ou des services aux clients dans le paysage numérique en évolution rapide d'aujourd'hui.En mettant l'accent à la fois sur l'art et la science ... もっと見る

    1,550 円

  • Why Affiliate Marketing is the Best Business Model

    This Book Will Explain Why Affiliate Marketing is the Best Business Model.Affiliate Marketing is a great business model because it can start generating revenue for your company passively. Affiliate marketing is the best business model because it provides the biggest return on investment with the least amount of work. You can be an affiliate for a company and they will pay you every time someone ... もっと見る

    1,150 円

  • The Road To Successful Trade Shows: "Let the Customer Find You!"

    "THE ROAD TO SUCCESSFUL TRADE SHOWS" describes the fundamentals of managing trade show participation and dives deeper into the thought processes underlying the five phases. That is to encourage you, the reader, to develop and add your own ideas for enhancing your trade show performance and optimising outcomes. While the guide is primarily tailored for exporters of agri-food commodities from ... もっと見る

    1,600 円

  • ブランディング22の法則

    "ブランディングとは何か?"に、これほど簡明に答えた本はかつてあっただろうか。もっとも注目されているブランド構築のノウハウを鮮やかに解き明かす、『マーケティング22の法則』に続く"22の法則"第2弾! ... もっと見る

    1,870 円

  • Industrial Marketing

    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.The textbook includes:The marketing philosophy on industrial marketsThe characteristics of industrial marketsThe marketing mix and the product life cycleThe issues surrounding ... もっと見る

    16,514 円

  • Direct Mail Marketing Techniques for Novices

    Do Direct Mail Profitably

    Astrid Raven ...
    "Direct Mail Marketing Techniques for Novices" is your ultimate guide to mastering one of the most effective and time-tested marketing strategies. Packed with practical tips, real-world examples, and proven techniques, this book reveals how to create compelling direct mail campaigns that capture attention, build lasting customer relationships, and drive exceptional ROI. Whether you're a seasoned ... もっと見る

    2,358 円

  • Landingpage: hva de er og hvordan de fungerer

    Håndboken som forklarer alt det grunnleggende om markedsføring av landingssider, fra oppretting til optimalisering

    Hva er landingssider og hvordan fungerer de? Hvorfor er de så viktige i dagens økosystem for nettmarkedsføring. I denne veiledningen gir vi deg all grunnleggende informasjon om hvordan du oppretter og optimaliserer landingssider. Spesielt vil vi studere prinsippet om drift i bunnen av dette nettmarkedsføringsverktøyet. Men det vil også utdype skrivingen av tekster og de beste strategiene for å øke ... もっと見る

    308 円 または Kobo Plus なら無料

  • Les rentes de redevances

    Comment créer des rentes automatiques en transformant vos idées et votre génie personnel en revenus de redevances

    Vous souhaitez savoir comment transformer vos idées en revenus? Vous souhaitez créer des revenus qui ne proviennent pas d'un travail horaire ? Savez-vous comment transformer votre créativité et votre talent en royalties?Ce guide a été créé pour répondre à ce genre de questions. Il est généralement admis que seuls les professionnels de classe mondiale peuvent gagner de l'argent grâce à leur travail ... もっと見る

    773 円 または Kobo Plus なら無料

  • Σελίδες προσγείωσης: τι είναι και πώς λειτουργούν

    Το εγχειρίδιο που εξηγεί όλα τα βασικά στοιχεία του μάρκετινγκ σελίδων προορισμού, από τη δημιουργία έως τη βελτιστοποίηση

    Τι είναι οι σελίδες προορισμού και πώς λειτουργούν; Σε αυτόν τον οδηγό θα σας δώσουμε όλες τις βασικές πληροφορίες σχετικά με τη δημιουργία και τη βελτιστοποίηση των σελίδων προορισμού. Ειδικότερα, θα μελετήσουμε την αρχή λειτουργίας στη βάση αυτού του εργαλείου διαδικτυακού μάρκετινγκ. Θα εμβαθύνουμε όμως και στη συγγραφή κειμένων και στις καλύτερες στρατηγικές για την αύξηση της λειτουργικής ... もっと見る

    308 円 または Kobo Plus なら無料

  • O Factor Rede

    Como desenvolver o potencial das redes para alcançar os seus objectivos e aumentar as suas oportunidades na vida e nos negócios

    Qual é o factor de rede? Como pode afectar a qualidade de vida das pessoas? Quais são as regras ocultas que lhe permitem utilizar redes em seu benefício?Todos vivemos imersos em múltiplas redes, mas poucas pessoas param para pensar em como funcionam. Neste livro explicarei como enriquecer as vossas redes de uma forma constante e contínua, assegurando-vos assim os recursos de que necessitam para ... もっと見る

    308 円 または Kobo Plus なら無料

  • Affiliate markedsføring i 4 trinn

    Hvordan tjene penger med tilknyttede selskaper ved å lage forretningssystemer som fungerer

    Hva er affiliatemarkedsføring? Hva er de beste operasjonelle strategiene for å utmerke seg på dette feltet? Hva er trinnene du trenger å vite for å starte en vellykket tilknyttet markedsføringsvirksomhet?I denne veiledningen finner du en enkel, klar og omfattende forklaring på hvordan du starter en affiliatemarkedsføringsvirksomhet og hvilke strategier du må følge for å administrere og utvikle den ... もっと見る

    308 円 または Kobo Plus なら無料