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Commercio al dettaglio eBook

Se ti sono piaciuti gli eBook nella sezione Commercio al dettaglio, sicuramente ti interesseranno anche questi.
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  • PHYGITAL STORE, Il Negozio di Domani

    Come cambia il Retail tra fisico e digitale: sfide, opportunità e strategie per il negozio del futuro

    di Diego Formato ...
    Phygital Store – Il Negozio di Domani.Prospettive, Sfide ed Opportunità.Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, Diego Formato – esperto di prodotto, supply chain e retail con oltre 25 anni di esperienza nel mondo dell'abbigliamento – ti aiuta a comprendere come cambia il retail nell'era dell'intelligenza ... Altre info

    9,99 €

  • The Design of Everyday Things

    di Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Altre info

    12,99 €

  • Sam Walton

    Made In America

    di Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Altre info

    5,61 €

  • The Everything Store: Jeff Bezos and the Age of Amazon

    di Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Altre info

    10,99 €

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    di Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Altre info

    Era 13,72 € Ora 12,05 € o Gratuito con Kobo Plus

  • The Secret Life of Groceries

    The Dark Miracle of the American Supermarket

    di Benjamin Lorr ...
    In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... Altre info

    11,22 €

  • What’s Mine Is Yours

    How Collaborative Consumption is Changing the Way We Live

    di Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Altre info

    13,93 €

  • Deluxe

    How Luxury Lost its Lustre

    di Dana Thomas ...
    Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved ... Altre info

    9,49 €

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    di florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Altre info

    Gratis

  • The Psychology of Fashion

    di Carolyn Mair ...
    Serie series The Psychology of Everything
    How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we ... Altre info

    16,67 €

  • The Revenge of Analog

    Real Things and Why They Matter

    di David Sax ...
    A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Altre info

    9,49 €

  • The Bling Dynasty

    Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

    di Erwan Rambourg ...
    Serie series Wiley Finance
    Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This ... Altre info

    26,99 €

  • Dirtbag Billionaire

    How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

    di David Gelles ...
    **Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... Altre info

    16,90 €

  • Mastering Fashion Marketing

    di Tim Jackson, David Shaw ...
    Serie series Palgrave Master Series
    This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. ... Altre info

    35,44 €

  • Re-Thinking Retail in the Digital Era

    di Oliver Freestone ...
    Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the rise of the Internet economy and the digitally-enabled consumer. This book provides expert analyses of the modern retail sector and argues that retailers should not simply act differently in response to ... Altre info

    11,49 €

  • Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Rivisto da Donald A. Hantula, Victoria K. Wells ...
    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis ... Altre info

    52,43 €

  • A Stitch in Time in Applewell

    A feel-good romance to make you smile

    di Lilac Mills ...
    Serie series Applewell Village
    It's not just hems that are frayed in ApplewellGracie rescues old clothes and cast offs from Applewell's charity shop, making them into cute and fresh outfits, which she then sells in her little shop. Turning a profit is hard at the best of times, let alone when new arrival Lucas appearsAfter running away from the village in his teens, Lucas has finally returned to an uncomfortable amount of ... Altre info

    4,99 €

  • Damaged Goods

    The Rise and Fall of Sir Philip Green

    di Oliver Shah ...
    DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN'Superb' Evening Standard'From the glitzy parties to the threatening phone calls, the larger-than-life characters to the speedy downfall, this real-life tale of hubris has all the elements of a Greek tragedy' City AM'Entertaining stuff, pacily written. Filled with colourful characters - and expletives' The ... ... Altre info

    9,49 €

  • Something New at the Borrow a Bookshop

    A warm-hearted, romantic and uplifting read

    di Kiley Dunbar ...
    Serie eBook 3 - Borrow a Bookshop
    A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... Altre info

    3,99 €

  • Luxury brand management in China

    Industry report for Luxury and Fashion retail in China

    di Adriaan Brits ...
    Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a specialist consultant in this field, he created this report to help companies who seek an entry strategy into the Chinese Luxury Market. This ... Altre info

    9,99 €

  • Smart Retail

    Winning Ideas And Strategies From The Most Successful Retailers In The World

    di Richard Hammond ...
    Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’ ... Altre info

    12,47 €

  • Fashion Marketing

    di Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Altre info

    250,29 €

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    di Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Altre info

    4,67 €

  • The Shop Girls of Harpers

    The start of the bestselling heartwarming historical saga series from Rosie Clarke

    di Rosie Clarke ...
    Serie eBook 1 - Welcome To Harpers Emporium
    The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... Altre info

    6,75 € o Gratuito con Kobo Plus