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This is Marketing

You Can’t Be Seen Until You Learn To See

di Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Altre info

14,99 €

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Altre info
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

di Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Altre info

9,04 €

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Altre info
The Thank You Economy

di Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Altre info

8,00 €

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Altre info
Get Together

How to Build a Community With Your People

di Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Altre info

9,99 € o Gratuito con Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Altre info
Crystallizing Public Opinion

di Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Altre info

8,73 € o Gratuito con Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Altre info
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

di Aurora Winter ...

Serie series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Altre info

8,99 € o Gratuito con Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
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The New Prophets of Capital

di Nicole Aschoff ...

Serie series Jacobin
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... Altre info

8,10 € o Gratuito con Kobo Plus

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet;
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Language in Business, Language at Work

di Erika Darics, Veronika Koller ...

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Altre info

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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics
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Conversaciones Cruciales - Tercera Edición revisada

Herramientas para comunicar mejor cuando más se necesita

di Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Altre info

5,99 €

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones
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Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

di Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Altre info

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A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
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Cicloturismo & Promozione del Territorio

Per un territorio Bike Friendly

di Fabio Boeti ...

Il Cicloturismo si sta affermando come una valida alternativa per favorire un turismo più esperienziale, attivo e green, rispetto ad un turismo di massa. Ma per costruire un prodotto turistico valido e trasformare un territorio in destinazione bisogna sapersi formare e soprattutto trasformare anche la propria struttura ricettiva per renderla bike friendly, ma soprattutto al passo con i tempi. ... Altre info

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Il Cicloturismo si sta affermando come una valida alternativa per favorire un turismo più esperienziale, attivo e green, rispetto ad un turismo di massa. Ma per costruire un prodotto turistico valido e trasformare un territorio in destinazione bisogna sapersi formare e soprattutto trasformare anche la propria struttura ricettiva per renderla bike friendly, ma soprattutto al passo con i tempi.
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Pitch Perfect

How to Say It Right the First Time, Every Time

di Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Altre info

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Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
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Bang!

Getting Your Message Heard in a Noisy World

di Linda Kaplan Thaler, Robin Koval ...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Altre info

4,67 €

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
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Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

di Gemma Milne ...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Altre info

3,99 €

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
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How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

di Kristin Jerome ...

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new ... Altre info

1,08 € o Gratuito con Kobo Plus

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new
... Altre info
La voix de Joseph Stiglitz

Portrait d’un prix Nobel engagé et alternatif

di Mouna Guidiri, Brigitte Feys, 50minutes ...

Serie eBook 4 - Culture économique
Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... Altre info

9,99 € o Gratuito con Kobo Plus

Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l
... Altre info
42 Rules of Social Media for Small Business

di Jennifer L. Jacobson, Editor: Laura Lowell ...

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Altre info

10,60 €

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From
... Altre info
Clés pour la Communication en Afrique de l'Ouest

di Séverine LAURENT ...

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et ... Altre info

14,00 €

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et
... Altre info
Bone of Loyalty

di Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Altre info

3,74 €

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
... Altre info
Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

di Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Altre info

9,04 €

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
... Altre info
Conversation Ability How To Use The Power Of Words Effectively

di Annette Tower ...

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol... ... Altre info

3,49 €

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol...
... Altre info
SAS2

A Guide to Collaborative Inquiry and Social Engagement

di Jacques M Chevalier, Daniel J. Buckles ...

SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed ... Altre info

22,35 €

SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed
... Altre info
Free Radio & Podcast Marketing In 30 Minutes

Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

di Jim Beach, Rachel Lewyn ...

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and ... Altre info

7,49 €

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and
... Altre info
Promote Site: Discover The Secrets To Site Promotion Success

di Giovanna Suro ...

Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website. ... Altre info

4,49 € o Gratuito con Kobo Plus

Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website.
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