In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it...

Expose the hidden mechanisms that turn curious children into compliant workers. John Taylor Gatto's explosive follow-up to Dumbing Us Down reveals the specific techniques schools use to destroy imagination, discourage critical thinking, and create a false view of learning as rote memorization rather than creative discovery.The Weaponization of Education:This isn't conspiracy theory - it's documented history. Gatto traces how compul...

"If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, ForbesWith the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previo...

This definitive best-of collection of one of the web’s best young writers is packed with provocations and entertainments, guaranteed to make you think and smile. You’ll learn to find passion, think free, manage time, pay attention and more. Fast paced, inspiring and memorable, you'll find new ideas and inspirations on every page. Essays include: - How to be a free thinker - The Cult of busy - Why smart people defend bad ideas - Street smarts vs. Book smarts - Hating vs. loving - Why the wo...

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber br...

Co-winner of the 2015 Salon London Transmission PrizeGet into the best schools. Land your next big promotion. Dress for success. Run faster. Play tougher. Work harder. Keep score. And whatever you do -- make sure you win.Competition runs through every aspect of our lives today. From the cubicle to the race track, in business and love, religion and science, what matters now is to be the biggest, fastest, meanest, toughest, richest.The upshot of all t...

Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives -- Now including a 30-page resource guide that explains the basics of working for oneself.It's about fulfillment. A revolution is sweeping America. On its front lines are people fed up with unfulfilling jobs, dysfunctional workplaces, and dead-end careers. Meet today's new economic icon: the free agent-men and women who are working for t...

After giving up the Internet for a month, a writer shares how we can all learn from her experience and rethink our relationship with the digital world.There's no doubt that technology has overrun our lives. Over the past few decades, the world has embraced "progress" and we're living with the resultant clicking, beeping, anxiety-inducing frenzy. But a creative backlash is gathering steam, helping us cope with the avalanche of data that threatens to overwhelm us dail...

To transform society, we first need to transform ourselves. The Courage to Lead starts from this premise and delivers a strong, simple message: if you relate authentically to life, to yourself, to the world and to society, you start the process of social change. Grounded in more than fifty years of in-depth research and practical experience in over thirty nations, The Courage to Lead uses a large canvas to paint a vivid picture of leadership in its many forms: personal, family, work, organ...

How are children-and their parents-affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

A proven methodology for building a purpose-powered organizationSome ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees...