Simon Mainwaring is a social media expert with global experience with many of the world’s biggest brands – including Nike, Toyota and Motorola. Here he offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thoug...

The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.Enter Simon Mainwaring, founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We F...