Showing results for "ronald e marcello"
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Warriors and Scholars
A Modern War Reader
2005
EN
Few works of military history are able to move between the battlefield and academia. But Warriors and Scholars takes the best from both worlds by presenting the viewpoints of senior, eminent military historians on topics of their specialty, alongside veteran accounts for the modern war being discussed. Editors Peter Lane and Ronald Marcello have added helpful contextual and commentary footnotes for student readers. The papers, originally from the University of North Texas's annual Military...
African Americans in Central Texas History
From Slavery to Civil Rights
2019
EN
Bruce A. Glasrud and Deborah M. Liles have gathered over thirty years of scholarship—articles, book excerpts, and new, original essays—to offer for the first time an overview of the history of African Americans in Central Texas. From slavery and agriculture in the nineteenth century to entrepreneurship and the struggle for civil rights in the twentieth century, African Americans in Central Texas History: From Slavery to Civil Rights fills in the critical missing pieces of an often...
Oxytobrands
Human Brands for an Emotional Market
2013
EN
Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the totality of the factors involved in the creation of a solid brand platform. At the same time, it re...
A Handbook of Food Crime
Immoral and Illegal Practices in the Food Industry and What to Do About Them
- by
- Sugandi del CantoKora Liegh GlattCamilla BarbarossaDominique PaturelCoveney JohnSue BoothRicardo Cesar Barbosa JuniorEstevan Leopoldo De Freitas CocaMichael LynchMichael LongRob WhiteStephanie BaranJan DeckersLinnea LaestadiusXiaocen LiuJuanjuan SunReece WaltersEileen DavenportAshley SavageRichard HydeWesley TourangeauAmy FitzgeraldHongming ChengJoseph AsomahPaul LeightonBernd Van Der MeulenAntonia CoriniRachel Engler-StringerJan Mei SoonLouise ManningRobert PhillipsJudith Schrempf-StirlingJinky Leilani Del Prado-LuHarvey JamesTiziana PagnaniFerro TrabalziMarcello De RosaMartha McMahon
2018
EN
Food today is over-corporatized and under-regulated. It is involved in many immoral, harmful, and illegal practices along production, distribution, and consumption systems. These problematic conditions have significant consequences on public health and well-being, nonhuman animals, and the environment, often simultaneously.In this insightful book, Gray and Hinch explore the phenomenon of food crime. Through discussions of food safety, food fraud, food insecurity, agricultural labou...
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The Generals
American Military Command from World War II to Today
2012
EN
**A New York Times bestseller!An epic history of the decline of American military leadership—from the bestselling author of Fiasco and Churchill and Orwell.**While history has been kind to the American generals of World War II—Marshall, Eisenhower, Patton, and Bradley—it has been less kind to the generals of the wars that followed, such as Koster, Franks, Sanchez, and Petraeus. In The Generals, Thomas E. Ricks sets out to explain why that...
A Century of Spies
Intelligence in the Twentieth Century
1997
EN
Here is the ultimate inside history of twentieth-century intelligence gathering and covert activity. Unrivalled in its scope and as readable as any spy novel, A Century of Spies travels from tsarist Russia and the earliest days of the British Secret Service to the crises and uncertainties of today's post-Cold War world, offering an unsurpassed overview of the role of modern intelligence in every part of the globe. From spies and secret agents to the latest high-tech wizardry in si...
Transformative Scenario Planning
Working Together to Change the Future
2012
EN
"Take[s] scenario planning to a new level, beyond the confines of business strategy, to deal with wider social and economic issues."—Vince Cable, former Secretary of State for Business, UKPeople who are trying to solve tough economic, social, and environmental problems often find themselves frustratingly stuck. They can't solve their problems in their current context, which is too unstable or unfair or unsustainable. They can't transform this context on their own—i...
War Made New
Technology, Warfare, and the Course of History, 1500 to Today
- by
- Max Boot
2006
EN
A monumental, groundbreaking work, now in paperback, that shows how technological and strategic revolutions have transformed the battlefieldCombining gripping narrative history with wide-ranging analysis, War Made New focuses on four "revolutions" in military affairs and describes how inventions ranging from gunpowder to GPS-guided air strikes have remade the field of battle—and shaped the rise and fall of empires.War Made New begins with ...
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- What They Didnt Teach You
2009
EN
Packed with personal anecdotes and details you won’t find anywhere else, this is the secret history of World War II.“A fast-moving overview stuffed with interesting factoids and historical tidbits . . . Casual readers will find themselves carried along, and hardened military buffs will learn much that is new.”—Library Journal“It’s almost guaranteed to make you so interested in the subject you’ll want to learn . . . By including hun...
2014
EN
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for e...
The Changing Face of War
Combat from the Marne to Iraq
2008
EN
One of the most influential experts on military history and strategy has now written his magnum opus, an original and provocative account of the past hundred years of global conflict. The Changing Face of War is the book that reveals the path that led to the impasse in Iraq, why powerful standing armies are now helpless against ill-equipped insurgents, and how the security of sovereign nations may be maintained in the future.While paying close attention to the unpredictable human e...
The Personal Business Plan
A Blueprint for Running Your Life
2013
EN
Plan for successNo one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will c...











