A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately need...

Elyria is named for Heman Ely, who in 1817 settled in a strategically located area close to Lake Erie along the picturesque Black River. Historically, Elyria, which became the seat of Lorain County, has been a center of commerce and government while also serving as a market and source of supplies for the surrounding agricultural community. Industrial development has included steel mills, quarries, automobile-related firms, and a wide variety of other manufacturing facilities. Over the year...

There comes a time in every man's life when he has to decide whether to conform or break out. Ninety-nine percent of us choose to accept the constraints imposed by society. The rest become outlaws. For this one percent-those who set their own standards, follow their own values, pursue their own esthetic-the outlaw motorcyclist community offers sanctuary. Motorcyclists have always been outlaws, just by choosing such a dangerous and flamboyant sport. But the one percenters live the outlaw li...

Into the lightBy popular demand comes the sequel to the original “Lost and Found†from the publishers of Old Cars Weekly magazine. This collection of great automotive discoveries reminds us yet again that you never know where a prized old car might be hiding. Corvettes, Cadillacs, Packards, coveted muscle cars, even Duesenbergs seem to somehow emerge from hiding from us for years and even decades. Find out where some of them have been in Lost and F...

Muscle Cars is the story of America's pursuit of sheer horsepower in the 1960s and '70s. The first of the type, the famous Pontiac GTO or “Goat,” would launch a race between America's automotive manufacturers to produce ever-more-powerful V8 engines wrapped in legendary “Coke-bottle” sheet metal styling. Following Ford's extremely successful introduction of the galloping Mustang in 1964, others would follow, such as General Motors's Camaro and Firebird as well as Plymouth's Barracuda, comp...

Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history...

The great American automotive pioneers were entrepreneurial inventors and visionaries who changed the American landscape and brought us a new national culture. These pioneers lifted the veil of isolation that enveloped most pre-twentieth century Americans and made it possible for the average person to travel whenever and wherever he or she pleased. Automobiles changed the concept of transportation and more so, how and where we lived, worked and played. Many lessons can be drawn from these pio...

The fundamental concepts presented in this book are when to consider defensive tactics and how to select the most effective shot. This new awareness allows you to consider the many ways to offer your opponent one of many possible unfriendly layouts. You are going to have to give up one very bad habit – letting your imagination run wild.Let your opponents continue following the bar-banger style of calling fantastic hero shots, such as, "5 ball, four rails, off the 7 and into the sid...

"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behin...

"An entertaining history of baseball cards . . . An engaging book on a narrow but fascinating topic." — The Washington PostWhen award-winning journalist Dave Jamieson's parents sold his childhood home a few years ago, he rediscovered a prized boyhood possession: his baseball card collection. Now was the time to cash in on the "investments" of his youth. But all the card shops had closed, and cards were selling for next to nothing...

Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the best of our abilities. Lots of books have been written about this subject, giving us tips, rules,...

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that ...