The Kotler Legacy is a tribute to the extraordinary life's work of Professor Philip Kotler, the Father of Modern Marketing.Recognized by the American Marketing Association as one of the most influential marketers, Professor Kotler is a mentor whose guidance has reached millions, from business students in America and Canada to learners in a remote village in Bangladesh, a desert in Saudi Arabia, or a tech hub in China.With 40 selected writings spann...

Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing. Asia comprises more than 60 percent of the global population, living in 51 sovereign nations. According to the World Bank’s financial forecasts, Asia is the ...

“[Manto’s] empathy and narrative economy invite comparisons with Chekhov. These readable, idiomatic translations have all the agile swiftness and understated poignancy that parallel suggests." ---Boyd Tonkin, Wall Street JournalStories from "the undisputed master of the modern Indian short story" encircling the marginalized, forgotten lives of Bombay, set against the backdrop of the India-Pakistan Partition (Salman Rushdie)By far t...

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related ...

Practice Single Best Answer Questions for the Final FRCA: A Revision Guide covers the complete syllabus of this new-style exam. The book includes 10 papers, each of which consists of 30 questions on clinical anaesthesia, intensive care medicine and pain management. Each practice paper matches the style, number and level of questions that candidates will face in their FRCA exam. Written by a group of anaesthetists experienced in teaching clinical anaesthesia and preparing trainees for their...

"The undisputed master of the modern Indian short story." —Salman RushdieStories encircling the marginalized, forgotten lives of Bombay, set against the backdrop of the India-Pakistan Partition.By far the most comprehensive collection of stories by this twentieth century master available in English.A master of the short story, Saadat Hasan Manto opens a window onto Bombay's demimonde—its prostitutes, rickshaw drivers, artists, and s...

For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and ...

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope-revealing just such a burgeoning new economy where players from a...

This book provides an easily portable yet comprehensive guide to the PACES examination. It includes all of the most relevant clinical information for the PACES exam supplemented by tips supplied by the highly experienced chapter authors. The main aim of the book is to consolidate candidates' theoretical knowledge and help them apply it to the clinical examination scenario. In addition the book forms an excellent pocket reference for trainees in acute medicine, accident and emergency medici...

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) t...

A robust understanding of the pathophysiological mechanisms behind clinical signs is crucial for medical students and junior doctors. Being able to accurately identify the clinical sequelae of disease during physical examination and connecting cause with consequence is the first step in correct diagnosis and treatment. For example, a patient with rheumatoid arthritis has distinctive hand changes, a patient with Parkinson's disease has a particular tremor, and a patient with liver disease m...

Clinical Medicine Lecture Notes provides a comprehensive, accessible introduction to the management and treatment of medical conditions. A short manual of techniques on communication and physical examination in Part 1 is supported by the core knowledge required on diseases specific to each body system in Part 2.Combining readability with high quality illustrations, this seventh edition has been thoroughly revised to reflect up to date practice in examination and clinical i...