Health Communication and Sport: Connections, Applications, and Opportunities aggregates sport and health communication into a collective resource that advances scholarly inquiry at the intersection of these two fields. Through bringing together a collaborative of scholars and practitioners who are doing work in areas ranging from mental health, to media, to youth sports, and social media, this volume evaluates health communication issues in sport contexts and inspires work that will answer...

Keith Harrison has a PhD in zoology from the University of Nottingham. He is a former Senior Scientific Officer at the Natural History Museum in London and a former programme manager for the UK's Natural Environment Research Council. A Fellow of the Institute of Biology, the Geological Society of London and the Linnean Society of London, Keith's fieldwork has taken him to East Africa and South America, and he has published numerous scientific articles about invertebrate and vertebrate anim...

In today's culture, sports wield a weight influence; this influence, however, is rarely examined. Similar to the first edition, this second edition of Learning Culture Through Sports provides coaches, educators, parents, and others dealing with students and athletes with an engaging and critical context for probing the sociological basis of this influence. The book's sections each address a particular issue in sport: youth and sport; gender and sexuality; race and ethnicity; sport, media, ...

This book explores how Bakhtin’s ideas can illuminate the compelling but uneasy fusion of Shakespeare and cinema. With a wide variety of tones, languages, cultural orientations, and thematic concerns, film directors have updated, translated, transposed, fragmented, parodied, and geographically re-situated Shakespeare. Keith Harrison illustrates how Bakhtin’s interlinked writings in various fields can fruitfully be applied to an understanding of how the ongoing responsiveness of filmmakers ...

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partner...

'The finest translation in and for our time' (Kevin Crossley-Holland) Sir Gawain and The Green Knight, with its intricate plot of enchantment and betrayal is probably the most skilfully told story in the whole of the English Arthurian cycle. Originating from the north-west midlands of England, it is based on two separate and very ancient Celtic motifs of the Beheading and the Exchange of Winnings, brought together by the anonymous 14th century poet. His telling comprehends a great variety ...

Practice the Computer Security Skills You Need to Succeed!40+ lab exercises challenge you to solve problems based on realistic case studiesStep-by-step scenarios require you to think criticallyLab analysis tests measure your understanding of lab resultsKey term quizzes help build your vocabularyLabs can be performed on a Windows, Linux, or Mac platform with the use of virtual machinesIn this Lab Manual, you'll p...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first publi...

A Portrait of the Artist as a Young Man was ranked by Modern Library as the third greatest English-language novel of the 20th century. It is a semi-autobiographical novel chronicling the spiritual and intellectual awakening and rebellion of Stephen Dedalus against the conventions into which he was born. Exuberantly inventive in style, the novel subtly and beautifully orchestrates the patterns of quotation and repetition instrumental in its hero's quest to create his own ch...

Previously published as part of Higher Education?In this provocative work, the renowned sociologist Andrew Hacker and New York Times writer Claudia Dreifus make an incisive case that American college athletics—which originally came into the campus as an innocent form of recreation—have overtaken academic pursuits, compromised the moral authority of educators, and gobbled up resources that should have gone to their basic missions. In other words, t...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define ...

Many of the tales in this book were told me by one Paddy Flynn, a little bright-eyed old man, who lived in a leaky and one-roomed cabin in the village of Ballisodare, which is, he was wont to say, "the most gentle"—whereby he meant faery—"place in the whole of County Sligo." Others hold it, however, but second to Drumcliff and Drumahair. The first time I saw him he was cooking mushrooms for himself; the next time he was asleep under a hedge, smiling in his sleep. He was indeed always cheer...