You picked up this book because you have started 12 projects and finished 2, and you know the loop by heart. The new idea arrives with a jolt, you buy the domain, tell 3 friends, feel alive for 4 days, then hit the dip at week 3 and chase the next shiny thing. You may have logged 8 hours at your desk and produced 2 hours of real work, losing 20 minutes per peek at messages, while 70% of interruptions were self initiated. Whatever brought you here, you share one belief this book proves: foc...