While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to ea...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connec...

THE RUNAWAY GLOBAL BESTSELLER'Gripping, enthralling - a top-notch thriller and a compulsive read.' SJ Watson, bestselling author of BEFORE I GO TO SLEEPRachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She's even started to feel like she knows the people who live in one of the houses. 'Jess and Jason', she calls them. Their life - as...

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.The truth is, we no longer live in a world o...

The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art ...

A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. ...

Praise for Career Distinction"Hands down, this book is the bible on branding for your career!"-- Susan Britton Whitcomb, author of Job Search Magic"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificen...

Learn to manage, grow, and communicate with your online communityOnline community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your onli...

What Are the Keys to Success in Project Management? We Sought 25 of North America’s Leading Project Managers to Find Out. Project managers are keen to learn from the best. So, David Barrett and Derek Vigar asked 25 of North America's top experts in the field a straightforward question: “What is your best piece of advice for success in project management? The result is this book—a collection of the best stories, lessons, and takeaways th...

Great CIOs consistently exceed key stakeholders' expectations and maximize the business value delivered through their company's technology. What's their secret?Sure, IT professionals need technological smarts, plus an understanding of their company's goals and the competitive landscape. But the best of them possess a far more potent ability: they forge good working relationships with everyone involved in an IT-enabled project, whether it's introducing new hardware or implementing a...

In this groundbreaking guide, Stephanie Winston explains how she discovered, after more than two decades as a leading organization expert and bestselling author, that senior executives and CEOs seem to possess unique conceptual skills in the areas of time management and organization that enable them to dramatically increase their productivity. Intrigued by this revelation, Winston set out to interview dozens of senior executives in an attempt to better understand the work habits and mental...

The how-to guide to becoming a go-to expertWithin their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she ma...