Cause marketing is a broad subject. But in a nutshell, you can say that if done right, it benefits the cause, the community, and the company. But how do you get there? Cause marketing is a long process. It takes a series of decision-making, coordination, hard work, and passion. Sounds overwhelming? It actually is. Before you decide to go into this venture, you'll need to consider a lot of things. You'll first need to have a clear idea of what it's all about. Ask yourself:What...

This volume is an outcome of the 11th IFIP WG7.5 working conference on Reliability and Optimization of Structural Systems in Canada. The conference focuses on structural reliability methods and applications and engineering risk analysis and decision-making.