Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offer...

New Statesman's Best Books of 2018'Mandatory reading' Steven PinkerDo you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be?Take a minute to answer these questions. No matter how educated you are, this book suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countr...

'Subtle and compelling.' Observer'One of the best books of 2021.' The TimesAre we in the middle of a generational war? Are Millennials really entitled 'snowflakes'? Are Baby Boomers stealing their children's futures? Are Generation X the saddest generation? Will Generation Z fix the climate crisis?In this original and deeply researched book, Professor Bobby Duffy explores whether when we're born determines our attit...

Do you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be? Take a minute to answer these questions. No matter how educated you are, this book suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countries, conducted by global polling firm Ipsos, The Perils of Perception investigates why we don't know basic facts about the world arou...

Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are ...