Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformationIn Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true se...

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work...

As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.”"[T]his one simple concept is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance. Everything that psychologists know about how to create a high-functioning and su...

From best-selling author Dr. Benjamin Hardy and entrepreneur Blake Erickson comes the revolutionary framework for becoming the Power Law in your industry by thinking differently, not competing harder.Most businesses try to grow by doing more, and that’s precisely why they fail. No amount of added effort, marketing, or initiatives can scale your business if you’re operating on the wrong curve, and from the wrong paradigm.This is what the power law reveals: i...

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path...

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work...