Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.In The Shopping Revolution, Barbara E. Kahn, a forem...

Sam Balter was a pioneer in the field of sports broadcasting. He had the first coast-to-coast radio sportscast and televised the first football game in the Southern California area, as well as baseball and basketball games. He was a newscaster during WWII and was the independent radio pool correspondent for the "birth" of the United Nations in San Francisco in 1945. Along with a nightly sports program, a daily sports newspaper column, he was cast in frequent movies in like roles. But, all ...

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neu...

The language of businessIn order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can...

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical ...

A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like Ibm, Nike, Lego, American Express, Amazon, and Samsung that realize their full potential for growth?Wharton professor George S. Day shows that growth leader...

In this groundbreaking book on high-stakes leadership, Co-founder and CEO of Team Rubicon and former Marine Sniper Jake Wood, shows how to apply hard-learned lessons in leadership and teamwork from the battlefield and disaster zone to your professional life.What do elite members of the military, first responders in the disaster zone, and high-performing leaders in fast-paced, high-pressure, modern day organizations have in common? The ability to have clarity of min...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

“The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-hear for everyone who cares about risk.”—Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and SlowWe fail to evacuate when advised. We rebuild in flood zones. We don’t wear helmets. We fail to purchase insurance. We would rather avoid the risk of “crying wolf” than so...

Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States.Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH eight-step interview method will give you a proactive way to take control of your intervi...