Influencer marketing has become a powerful tool in today's digital landscape, allowing businesses to reach new audiences and gain credibility through partnerships with individuals who have a strong following and influence within their niche. Throughout this book, we have discussed various aspects of influencer marketing, including identifying and evaluating potential influencers, developing comprehensive marketing plans, building relationships, creating effective campaigns, and leveraging ...

This book is a comprehensive history of city planning in post-independence India. It explores how the nature and orientation of city planning have evolved in India’s changing sociopolitical context over the past hundred or so years.The book situates India’s experience within a historical framework in order to illustrate continuities and disjunctions between the pre- and post-independent Indian laws, policies, and programs for city planning and development. It focuses on the develop...

Campus activities for sustainable development are an effective way of learning and implementing sustainability in surrounding communities and industry. A college campus is an ideal place to practice and test new ideas and to learn valuable lessons from the results and mistakes. Sustainability Practice and Education on University Campuses and Beyond showcases many ideas and endeavors pursued on college campuses in the form of case studies. These case studies include past, current and projec...

Essential Urban Studies Reader provides comprehensive anthology bridging theory and practice through critical urban concepts. The collection introduces foundational ideas including urbanization processes, urban political economy, spatial justice, gentrification, and urban governance. Through carefully curated readings from leading urban scholars, the material demonstrates diverse theoretical and methodological approaches to understanding cities. Each section addresses pressing urban issues...

Over the past thirty years, I have walked through the ups and downs of corporate world. My quest to write about my experience is driven by a desire to give advice to those who are just starting their journey on similar paths.I have had some hand experiences that have shaped my perspective. However, it was a difficult encounter with an insecure and self-serving reporting manager which made me think deeply on how the corporate world functions."UNTOLD CORPORATE WISDOM is not r...

As one family welcomes a new baby into the fold, its siblings have a multitude of questions about conception, birth, and life. In Reincarnation: A Myth or Science, author Ashok Kumar Chattopadhyay discusses the secret code of God in regard to the scientific process of reincarnation, transmigration, and re-birth. Chattopadhyay shares how the reality of this phenomenon has been proven by many spiritualists, scientists, and doctors through case histories of people who remembered their past li...

Solid-state reactions have been growing in importance in the preparation of solids, crystal growth, and single crystals of elements. In this new volume, the author discusses in depth recent advances in solid-state chemistry, the latest techniques of characterization of solids, and several new dimensions of solid-state problems. Solid-state reactions, their kinetics, phase transitions, and magnetic properties are discussed in detail, along with electrical properties, semiconductors, metals,...

Deep Learning Approach for Natural Language Processing, Speech, and Computer Vision provides an overview of general deep learning methodology and its applications of natural language processing (NLP), speech, and computer vision tasks. It simplifies and presents the concepts of deep learning in a comprehensive manner, with suitable, full-fledged examples of deep learning models, with an aim to bridge the gap between the theoretical and the applications using case studies with code...

This book offers a comprehensive, mathematically grounded introduction to multi-attribute decision-making (MADM) for undergraduate, graduate, and doctoral students, as well as researchers in engineering, management, economics, and biology. It bridges theory and practice, covering fundamental concepts, advanced methods, and MATLAB implementations. Topics include critical, subjective, objective, and comprehensive weighting methods, ranking techniques, and their integration for solving comple...

This book covers the basic fundamentals of electronics and their applications in textiles and clothing product development. With increasing awareness about the e-textiles, researchers and scientists are finding ways to treat the textile materials integrating with electronics for communication/signal transferring applications. The book discusses wearable electronics, fabric production techniques for wearable electronics, design of circuits and integration into wearable electronic fabrics, p...

Electromagnetic compatibility is concerned with the generation, transmission, and reception of electromagnetic energy. The book discusses about the basic principles of electromagnetic interference (EMI) and electromagnetic compatibility (EMC) including causes, events, and mitigation of issues. The design procedures for EMI filter, the types of filters, and filter implementation methods are explained. The simulation of printed circuit board designs using different software and a step-by-ste...

Hiccup in Life is a heartfelt exploration of resilience, reflection, and human connection during challenging times. Set against the backdrop of the COVID-19 pandemic, the book follows two friends, Ram and Shyam, as they navigate fear, isolation, and financial pressures. Through their journey, the narrative mirrors the experiences of countless individuals who faced upheaval and uncertainty. Interwoven with personal anecdotes, poems, and wisdom drawn from spiritual guides like Sadhg...