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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1871 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    Was €9.99 Now €8.99

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    by Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

    €3.99

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    €7.99

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    by Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    €28.98

  • Affiliate Marketing for beginers !

    by benoit dubuisson ...
    In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business.   Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into.   Affiliate marketing can provide you with the opportunity to earn money doing what you are good at.   Af... ... Read more

    €10.00

  • Brand Yourself

    A no-nonsense brand toolkit for small businesses

    by Lucy Werner, Hadrien Chatelet ...
    ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, ... Read more

    €8.49 or Free with Kobo Plus

  • How to Create a Trade Mark, Protect it and Build your Brand

    Liam Birkett

    by Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Read more

    €10.89

  • Das Körpersprache Buch Für Anfänger: Wie man Menschen lesen, Absichten schnell erkennt und Emotionen entschlüsselt, um mühelos eine Verbindung durch erfolgreiche Kommunikation herzustellen

    Gesetze der Menschlichen Natur die

    by KARL HANS MEYER ...
    Series series Gesetze der Menschlichen Natur die
    Werde ein erfolgreicher Gesprächspartner, indem du auf einfache Weise lernst, wie man die verborgene Sprache des Körpers deutet und interpretiert!Möchtest du:Die Führung in einem Gespräch übernehmen?Ein effektiver Sprecher werden?Lernen, wie man Körpersprache liest?Um ein effektiver Kommunikator zu werden, muss man erkennen, wie sich sein Gegenüber in einem Gespräch engagiert. Dazu gehört a... ... Read more

    €9.49

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    by Julie Atherton ...
    Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Read more

    €34.54

  • Any Business Can Benefit from Marketing

    by Killia Cross ...
    Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... Read more

    €7.60

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    €35.74

  • How to Market a Business or Book

    Volume One: The Plan

    by Kathy Register ...
    This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media  *Researching the Market    ... Read more

    €7.24

  • Юридический маркетинг. Как продавать юридические услуги?

    by Дмитрий Засухин ...
    Юридический бизнес в России растет быстрыми темпами, что неизбежно приводит к усилению конкуренции. В книге рассматривается фундаментальный инструмент конкуренции — эффективные продажи. Автор рассказывает о стратегии и тактике продаж юридических услуг, предлагает конкретные техники и инструменты, которые позволяют продавать юридические услуги наиболее эффективно. Книга будет интересна владельцам ... Read more

    €7.07

  • WINNER: How to Win Business Awards

    by Denise O’Leary ...
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Marketing, Best ... Read more

    €7.18

  • Unaware of e-Commerce Advantages?

    by Tracy Rogers ...
    Any successful salesperson knows that establishing a relationship first is a big advantage, both in closing the deal and in developing future business. In the same way, an online marketer must let his true personality come through. You simply cannot hide behind the pages of your website. Companies that are succeeding in selling online demonstrate a personal touch in a variety of ways. Building a ... Read more

    €4.46

  • Publicity to the Rescue

    How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

    by Susan C. Daffron ...
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... Read more

    €4.49

  • #SOCIAL MEDIA PR tweet Book01

    by Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Read more

    €11.54

  • Key Marketing Metrics

    The 50+ Metrics Every Manager Needs To Know

    by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein ...
    Series series Financial Times Series
    Measure, manage and get the most out of your marketing.Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.With leading experts, ... Read more

    €28.77

  • Crisis Communication Strategies

    How to Prepare in Advance, Respond Effectively and Recover in Full

    by Amanda Coleman ...
    Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides ... Read more

    €22.99

  • Powerful PR Strategies for Success (Collection)

    by Brian Solis, Deirdre K. Breakenridge ...
    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for ... Read more

    €51.44

  • How to Capture Ideas and Create Compelling Content

    An A-to-Z Approach

    by Rich Finlinson ...
    Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the real world needs. Then explore how to refine and present those ideas in compelling ways that ... Read more

    €5.40 or Free with Kobo Plus

  • Вирусное видео: секреты и технологии

    by В. Богатов ...
    «Вирусный маркетинг» и «вирусное видео» — эти словосочетания прочно вошли в нашу жизнь. Вирусное видео сегодня используют производители товаров и известные бренды, а так же политические силы. Привлекает этих совершенно не похожих заказчиков в первую очередь скорость, простота и эффективность этой формы маркетинга. Вирусное видео способно молниеносно устроить информационный взрыв, PR-акцию вашей ... Read more

    €6.99 or Free with Kobo Plus

  • Ofield

    The Autobiography of Public Relations Man Ofield Dukes

    by Ofield Dukes ...
    Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential ... Read more

    €12.99 or Free with Kobo Plus

  • Storie di un viaggio

    by Silvio Frontini ...
    Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un invito a esplorare come piccoli gesti possano fare la differenza, proprio come un vignaiolo di Montalcino che bagna la strada per proteggere l'uva dalla polvere. Ogni racconto è una lezione ... Read more

    €4.99