The sequel to “Alice’s Adventures in Wonderland” finds Alice back in Wonderland and a piece in a surreal chess game. This weird and wonderful book includes the poems “Jabberwocky” and “The Walrus and the Carpenter,” a talking pudding, and that immortal line “Jam yesterday, jam tomorrow, but never jam today.” Lewis Carroll was the nom de plume of Charles Dodgson (1832-1890) an Anglican clergyman, photographer, and mathematician.

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing...

7Twelve represents the 7 major asset classes and 12 subgroups that truly count in a well diversified portfolio. Over the last 10 years, the numbers generated by 7Twelve are nothing less than stellar-and you can do similarly using major mutual fund companies and ETFs by spending a fraction of time each month or each quarter to rebalance. 7Twelve founder, Prof. Craig Israelsen, shows just how easy it is to manage a successful portfolio with a plan, rather than manage your money piecemeal. Is...

Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing consumers to try new products, underst...

The story can now be told.In 1999, an elite interdisciplinary team headed by Nobel laureate Andrew Danicek gathered in California to carry out a ground-breaking time-travel experiment. While the rest of the world remained unaware, Julius Caesar was successfully transported from the last day of his life to a specially-constructed covert facility. Four days of conversation with historians and Latin scholars were planned, followed by Caesar’s return to the moment from...

Steve thinks he made the right choice turning down a snowy week with his cousins at a cabin in northern Ontario in favor of a relaxing (and perhaps romantic) time under the Spanish sun with his friend, Laia. But when an email from his brother DJ arrives, implicating their grandfather in some shadowy international plots involving nuclear bombs, Steve and Laia immediately put aside all thoughts of a lazy, sun-drenched vacation. In a desperate attempt to find out if Steve’s grandfather was a ...

Steve thinks a trip to Europe is out of the question—until he hears his grandfather's will. Suddenly he's off to Spain, armed with only a letter from his grandfather that sends him to a specific address in Barcelona. There he meets a girl named Laia and finds a trunk containing some of his grandfather's possessions, including a journal he kept during the time he fought with the International Brigades in the Spanish Civil War. Steve decides to trace his grandfather's footsteps through Spain...

In the 1990s regulators and policy makers worried about the risk that financial institutions were carrying. Once the walls between investment and commercial banking came down with the repeal of Glass-Steagall, both trading and lending (and everything in between) were now housed under one roof with institutions freely accessing funds from one part of the institution to the other. But Glass-Steagall had just been repealed so how to fix the risk problem? Where there is a problem, there can us...

According to research by the American Society for Training Belief, and a Plan for salespeople who have struggled to achieve success. o Teaches salespeople to take responsibility for their success o Includes a simple six-step process for goal setting and attainment o Presents core selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships.

When two cons doing several respective back-to-back life sentences for murder make a daring—if not Hollywood-style—escape from the Dannemora Maximum Security Prison in upstate New York, PI Jack Marconi receives a personal invitation from the governor of New York State to track the murderers down and deliver them personally to the front door of the governor’s mansion.But what Marconi and his sidekick, Blood, don’t yet realize is that something more insidious than a simple prison bre...

To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that.Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great job...

One of James’s early novels, The American plunges right in to one of the writer’s most enduring subjects, that of the innocent, or at least inexperienced, American abroad, seeking to come to terms with the social customs and conventions of an old European aristocracy (think of Daisy Miller, Portrait of a Lady, The Wings of the Dove and others). The aptly named Christopher Newman, having made a small fortune from business in California, has come to the Old World for the first time, determin...