DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the ta...

DESCRIPTION OF BOOKThis book explicates the “hands-on”, practical approach to production planning and control, covering MRP and MRP II as well. Two case studies are included in Chapter 8 to challenge the reader’s creativity of thought (with actual solutions provided towards the end of the chapter). The book will greatly benefit the following personnel:-* All personnel directly or indirectly involved in production management and/or production planning and con...

DESCRIPTION OF BOOKThe book represents a unique contribution and appeal to the society at large. It touches on the very important practical aspects of logic, especially how logic could be properly and wisely used to avoid or prevent conflicts in inter-human relations, in the social setting.The author believes that it would be very difficult to find a comparable book of such a practical nature on logic. He has been a keen student and observer of logic and lo...

DESCRIPTION OF BOOKThis is an important professional book which has been carefully prepared by the author for many years. Electronics is arcane and abstract. But it is also an exact science of real practical importance. Whether we appreciate it or not, our lives are practically dominated by electronics, e.g., TVs, computers, smart-phones, etc. Applying electronic theories would bring actual, practical results which could be tested or gauged by instruments. This book on practical el...

BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance - what it is and why it matters; essential duties and liabilities of the board and it...

A perennial bestseller by eminent mathematician G. Polya, How to Solve It will show anyone in any field how to think straight.In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be "reasoned" out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevan...

Cosmology is in crisis. The more we discover, the more puzzling the universe appears to be. How and why are the laws of nature what they are? A philosopher and a physicist, world-renowned for their radical ideas in their fields, argue for a revolution. To keep cosmology scientific, we must replace the old view in which the universe is governed by immutable laws by a new one in which laws evolve. Then we can hope to explain them. The revolution that Roberto Mangabeira Unger and Lee Smolin p...

Described by the philosopher A.J. Ayer as a work of 'great originality and power', this book revolutionized contemporary thinking on science and knowledge. Ideas such as the now legendary doctrine of 'falsificationism' electrified the scientific community, influencing even working scientists, as well as post-war philosophy. This astonishing work ranks alongside The Open Society and Its Enemies as one of Popper's most enduring books and contains insights and arguments that demand t...

Do you dream of wiring up a flashing LED, experimenting with infrared detectors, or building a walking-talking robot from scratch? Do you want to understand what capacitors, oscilloscopes and transistors actually do? Then look no further!Electronics For Dummies, UK Editioncovers everything from understanding the technology behind day-to-day gadgets, to reading a schematic, getting to grips with multimeters, and devising projects that are both useful and fun. With UK-specif...

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you're asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes ... gi...

David Bohm was one of the foremost scientific thinkers and philosophers of our time. Although deeply influenced by Einstein, he was also, more unusually for a scientist, inspired by mysticism. Indeed, in the 1970s and 1980s he made contact with both J. Krishnamurti and the Dalai Lama whose teachings helped shape his work. In both science and philosophy, Bohm's main concern was with understanding the nature of reality in general and of consciousness in particular. In this classic work he de...

The primary purpose of this book is to provide students and others with a concise, thoroughly up-to-date book which will enable them to obtain a sound knowledge of the basic principles and practice of business administration for examination and practical purposes.This book has been produced to make the learning of business administration simple as well as interesting, and intelligent study should equip the reader with a basic knowledge of business administration.This book i...