Influencer marketing has become a powerful tool in today's digital landscape, allowing businesses to reach new audiences and gain credibility through partnerships with individuals who have a strong following and influence within their niche. Throughout this book, we have discussed various aspects of influencer marketing, including identifying and evaluating potential influencers, developing comprehensive marketing plans, building relationships, creating effective campaigns, and leveraging ...

This book is a comprehensive history of city planning in post-independence India. It explores how the nature and orientation of city planning have evolved in India’s changing sociopolitical context over the past hundred or so years.The book situates India’s experience within a historical framework in order to illustrate continuities and disjunctions between the pre- and post-independent Indian laws, policies, and programs for city planning and development. It focuses on the develop...

Campus activities for sustainable development are an effective way of learning and implementing sustainability in surrounding communities and industry. A college campus is an ideal place to practice and test new ideas and to learn valuable lessons from the results and mistakes. Sustainability Practice and Education on University Campuses and Beyond showcases many ideas and endeavors pursued on college campuses in the form of case studies. These case studies include past, current and projec...

Essential Urban Studies Reader provides comprehensive anthology bridging theory and practice through critical urban concepts. The collection introduces foundational ideas including urbanization processes, urban political economy, spatial justice, gentrification, and urban governance. Through carefully curated readings from leading urban scholars, the material demonstrates diverse theoretical and methodological approaches to understanding cities. Each section addresses pressing urban issues...

Echoes of a life is a journey through the many seasons of existence, shadows of pain and loss, whispers of dreams and quiet strength of hope. These forty poems are not just words on paper, but echoes of emotions, experiences and reflections that shaped a life.May you find a piece of your own story in these echoes.

Over the past thirty years, I have walked through the ups and downs of corporate world. My quest to write about my experience is driven by a desire to give advice to those who are just starting their journey on similar paths.I have had some hand experiences that have shaped my perspective. However, it was a difficult encounter with an insecure and self-serving reporting manager which made me think deeply on how the corporate world functions."UNTOLD CORPORATE WISDOM is not r...

In the golden years of life, when many slow down, a vibrant group of senior friends chooses laughter, companionship, and spiritual reflection to light their way. Whispers of Wisdom and Laughter follows Krishna, Ved, Mukesh, Rajesh, and their families through heartfelt memories, humorous escapades, and life's inevitable twists. From peaceful garden gatherings and soulful bhajans to playful golf games and deep conversations on life, death, and legacy - this book beautifully captures...

Frontiers in Medicinal Chemistry is a book series devoted to reviews on research topics relevant to medicinal chemistry and allied disciplines. Frontiers in Medicinal Chemistry covers developments in rational drug design, bioorganic chemistry, high-throughput screening, combinatorial chemistry, compound diversity measurements, drug absorption, drug distribution, metabolism, new and emerging drug targets, natural products, pharmacogenomics, chemoinformatics, and structure-activity relations...

The corporate jungle is full of lion-like bosses whose roar could chill your nerves of steel from a distance. It is also inhabited by lionesses who might take you under their wings and protect you from many a catastrophe, much like they would protect a cub of theirs. This book is a compilation of tactics you can use to not only survive but also do well in the corporate jungle. It is intended to amuse, entertain, and educate. It is a lighthearted take on the art and science of management, f...

As one family welcomes a new baby into the fold, its siblings have a multitude of questions about conception, birth, and life. In Reincarnation: A Myth or Science, author Ashok Kumar Chattopadhyay discusses the secret code of God in regard to the scientific process of reincarnation, transmigration, and re-birth. Chattopadhyay shares how the reality of this phenomenon has been proven by many spiritualists, scientists, and doctors through case histories of people who remembered their past li...

Nuclear isomers are the long-lived excited states of nuclei. Therefore, they constitute the meta-stable landscape of nuclei. The first isomer was probably identified as early as 1921. Since then, the number of isomers has been growing steadily picking up pace in recent times.Interest in nuclear isomers has grown in recent years for many reasons. The experimental capabilities to observe isomers have been expanding to cover a wider time scale. This has opened up new windows to observ...

Solid-state reactions have been growing in importance in the preparation of solids, crystal growth, and single crystals of elements. In this new volume, the author discusses in depth recent advances in solid-state chemistry, the latest techniques of characterization of solids, and several new dimensions of solid-state problems. Solid-state reactions, their kinetics, phase transitions, and magnetic properties are discussed in detail, along with electrical properties, semiconductors, metals,...