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公共關係 電子書

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  • 用故事表達，輕鬆感動任何人（暢銷新版）：學會賈伯斯說故事技術，粉絲、部屬、客戶都一路跟隨

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    由 穆瑞･諾瑟爾 ……
    譯者: 林雨蒨 ……
    系列 series 標竿學院
    「講道理」只會辯輸贏，「說故事」卻能收服人心！TED、募資、斜槓、導購、行銷、溝通、領導……必備絕技哥倫比亞大學「敘事醫學」計畫，最動人的「說故事」技術AMAZON 4.5顆星，全球名人佳評如潮《財富》500大企業，Twitter、迪士尼、時代華納、聯合國兒童基金會、香奈兒……一致推崇、實際運用★　用「故事」表達，將你想要的結果裝進別人腦袋　　科學證實，說故事是人的天性，早在石器時代前，「故事」便是人際最強而有力的溝通與傳播方式。執教於哥倫比亞大學「敘事醫學」計畫的穆瑞‧諾瑟爾博士就發現——比起口沫橫飛地解釋想法與感受，「講一個故事」更能自然讓情感滲透人心，使人不自覺中受到潛移默化。哥倫比亞大學「敘事醫學」的「故事權威」，要傳授你——▶ ▶啟動腦連結，故事高手的「獅子眼」▶ ▶「祖父母練習」，高效培養故事力▶ ▶確認聆聽障礙，找回溝通「同理心」▶ ▶懂用「對話」造氛圍，讓人身... …… 閱讀更多內容

    $60.42 HKD

  • 優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

    エレガントな毒の吐き方　脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

    由 中野信子 ……
    譯者: 羅淑慧 ……
    系列 series 大眾心理學堂
    真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親... …… 閱讀更多內容

    $58.95 HKD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    由 Bill McGowan ……
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, …… 閱讀更多內容

    $134.69 HKD

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    由 小西美沙緒 ……
    譯者: 賴詩韻 ……
    系列 series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... …… 閱讀更多內容

    $73.91 HKD

  • 公關學1天課

    由 利嘉敏 ……
    於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏，多年來專研企業傳播及公共關係，有見及商界與坊間對於公關這門專業尚存有不少誤解，遂以深入淺出手法，將公關基本概念清晰闡述，賦以中外真實案例，絕不紙上談兵。不單幫助商業機構建立穩健的企業形象，更點出危機管理的種種竅門，實為政界、商界的必讀天書﹗ …… 閱讀更多內容

    $37.55 HKD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    由 Ryan Holiday ……
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with …… 閱讀更多內容

    $82.39 HKD

  • The Thank You Economy

    由 Gary Vaynerchuk ……
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, …… 閱讀更多內容

    $125.09 HKD

  • The Business of Persuasion

    Harold Burson on Public Relations

    由 Harold Burson ……
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh …… 閱讀更多內容

    $100.89 HKD 透過 Kobo Plus 免費享用

  • Introducing Public Relations

    Theory and Practice

    由 Keith Butterick ……
    Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of …… 閱讀更多內容

    $626.79 HKD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    由 Markus Stahlberg ……
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are …… 閱讀更多內容

    $223.39 HKD

  • 超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

    由 丁菱娟 ……
    系列 第 594 冊 - 天下財經
    ＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... …… 閱讀更多內容

    $69.36 HKD

  • Masters of Disaster

    The Ten Commandments of Damage Control

    由 Christopher Lehane, Mark Fabiani, Bill Guttentag ……
    The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us …… 閱讀更多內容

    $112.09 HKD

  • История успеха BTS и как это повторить самостоятельно

    由 Пак Хёнчжун ……
    Коммерческий успех любого бизнеса зависит от того, насколько точно выбранная менеджментом стратегия отвечает реалиям рынка. Об этом очень часто забывают менеджеры и владельцы бизнеса, когда на рынке есть преуспевающая компания, чей успех хочется повторить. Поверхностное копирование чужого продукта обязательно обернется для вашего бизнеса катастрофой, если вы не вникаете в суть стратегии …… 閱讀更多內容

    $62.59 HKD

  • Comment mieux s'exprimer

    Comment améliorer sa communication, développer ses techniques d'écoutes et oser parler en public ?

    由 Vincent Andrews ……
    Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ?Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que vous recevez ?Ces scénarios témoignent d'une mauvaise communication, qui peut avoir des effets négatifs sur votre vie et votre profession. Vous seriez surpris du nombre d'opportunités que vous pourriez …… 閱讀更多內容

    $60.75 HKD

  • Cojones: Grow a Pair for Success!

    由 Keith G Fraser ……
    Live Authentically, Fearlessly, and UnapologeticallyKeith Fraser is a man who refuses to tread on eggshells or fall into line - nor should you.Pragmatic, straight-talking, forthright and real, this book provides a set of fresh ideas that are immediately applicable and ready to use. Keith’s pioneering Cojones Code is the stand-out blueprint to live by for genuine authenticity and success. Applying …… 閱讀更多內容

    $48.89 HKD

  • Social Marketing: Tips & Tricks On Increasing Your Social Media Presence

    由 Jude Saltourides ……
    There is no denying that social media sites have gone a long way and are now an essential part of everyone's life, marketers and non-marketers alike. While you may have all of the necessary social media sites set up for your company, are you taking use of them? …… 閱讀更多內容

    $37.52 HKD

  • Red Fire Branding

    由 Liz Goodgold ……
    How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales …… 閱讀更多內容

    $89.49 HKD

  • Getting Started With Affiliate Marketing: The Golden Rule Of Content Marketing

    由 Robena Basso ……
    This strong series will give you all that you want to be aware of to be a triumph and accomplish your objective whether you choose to showcase another person's item or make your own. Such countless advertisers have escaped at the earliest difficult situation when they can't break the jigsaw puzzle called promoting achievement. Be that as it may, the ones who wind up triumphing ultimately are the …… 閱讀更多內容

    $39.87 HKD

  • Inteligência Social

    A nova ciência do sucesso

    由 Karl Albrecht ……
    O inovador trabalho de Howard Gardner, da Harvard, deu legitimidade à idéia de que a inteligência humana não consiste em um único fator (o QI), mas uma constelação de capacidades. Mais recentemente, Daniel Goleman popularizou essa idéia com o . Agora, neste livro inovador, o futurista e pensador da administração Karl Albrecht mostra como a dimensão da inteligência social — percepção, perspicácia …… 閱讀更多內容

    $93.00 HKD

  • The Military and Public Relations – Issues, Strategies and Challenges

    由 Col. (rtd) John Adache ……
    Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, …… 閱讀更多內容

    $35.99 HKD

  • Kommunikationsstrategi for fattigrøve

    effektiv positionering uden dyr reklame

    由 Kresten Schultz Jørgensen ……
    Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne …… 閱讀更多內容

    $95.49 HKD

  • Language in Business, Language at Work

    由 Erika Darics, Veronika Koller ……
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics …… 閱讀更多內容

    $275.81 HKD

  • Личный бренд с нуля. Как заполучить признание, популярность, славу, когда ты ничего не знаешь о персональном PR

    由 Екатерина Кононова ……
    Вы бизнесмен? Фитнес-тренер? Ювелир или музыкант? А может быть, политик? Чтобы быть успешным, вам нужно решить непростую задачу – заявить о себе так, чтобы вам поверили. Только так можно завоевать аудиторию и получить клиентов.Рынок перенасыщен конкурентами, но существуют технологии, которые позволяют быстро завоевать популярность у любой аудитории: клиенты поверят вам, станут ориентироваться на …… 閱讀更多內容

    $58.69 HKD

  • Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben!

    Kurz-Ratgeber für Unternehmer

    由 Ben Kaiser ……
    Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben! - Kurz-Ratgeber für Unternehmer Was bringt Dir das beste Produkt oder das beste Unternehmen, wenn niemand weiß, dass es dieses gibt? Nichts! Wie Du Dein Unternehmen und Dein Produkt auf die effektivste Art und Weise bewirbst, erfährst Du in diesem Ratgeber. Dir werden die 10 erfolgreichsten Strategien vorgestellt, …… 閱讀更多內容

    $46.63 HKD