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公共關係 電子書

如果您喜歡 公共關係 電子書，或許您也會喜歡這些熱門精選。
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  • 用故事表達，輕鬆感動任何人（暢銷新版）：學會賈伯斯說故事技術，粉絲、部屬、客戶都一路跟隨

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    由 穆瑞･諾瑟爾 ……
    譯者: 林雨蒨 ……
    系列 series 標竿學院
    「講道理」只會辯輸贏，「說故事」卻能收服人心！TED、募資、斜槓、導購、行銷、溝通、領導……必備絕技哥倫比亞大學「敘事醫學」計畫，最動人的「說故事」技術AMAZON 4.5顆星，全球名人佳評如潮《財富》500大企業，Twitter、迪士尼、時代華納、聯合國兒童基金會、香奈兒……一致推崇、實際運用★　用「故事」表達，將你想要的結果裝進別人腦袋　　科學證實，說故事是人的天性，早在石器時代前，「故事」便是人際最強而有力的溝通與傳播方式。執教於哥倫比亞大學「敘事醫學」計畫的穆瑞‧諾瑟爾博士就發現——比起口沫橫飛地解釋想法與感受，「講一個故事」更能自然讓情感滲透人心，使人不自覺中受到潛移默化。哥倫比亞大學「敘事醫學」的「故事權威」，要傳授你——▶ ▶啟動腦連結，故事高手的「獅子眼」▶ ▶「祖父母練習」，高效培養故事力▶ ▶確認聆聽障礙，找回溝通「同理心」▶ ▶懂用「對話」造氛圍，讓人身... …… 閱讀更多內容

    $60.42 HKD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    由 Bill McGowan ……
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, …… 閱讀更多內容

    $134.69 HKD

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    由 小西美沙緒 ……
    譯者: 賴詩韻 ……
    系列 series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... …… 閱讀更多內容

    $73.91 HKD

  • The Thank You Economy

    由 Gary Vaynerchuk ……
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, …… 閱讀更多內容

    $125.09 HKD

  • The Business of Persuasion

    Harold Burson on Public Relations

    由 Harold Burson ……
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh …… 閱讀更多內容

    $23.29 HKD 透過 Kobo Plus 免費享用

  • 公關學1天課

    由 利嘉敏 ……
    於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏，多年來專研企業傳播及公共關係，有見及商界與坊間對於公關這門專業尚存有不少誤解，遂以深入淺出手法，將公關基本概念清晰闡述，賦以中外真實案例，絕不紙上談兵。不單幫助商業機構建立穩健的企業形象，更點出危機管理的種種竅門，實為政界、商界的必讀天書﹗ …… 閱讀更多內容

    $37.55 HKD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    由 Ryan Holiday ……
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with …… 閱讀更多內容

    $82.39 HKD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    由 Markus Stahlberg ……
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are …… 閱讀更多內容

    $223.39 HKD

  • 超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

    由 丁菱娟 ……
    系列 第 594 冊 - 天下財經
    ＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... …… 閱讀更多內容

    $69.36 HKD

  • Masters of Disaster

    The Ten Commandments of Damage Control

    由 Christopher Lehane, Mark Fabiani, Bill Guttentag ……
    The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us …… 閱讀更多內容

    $23.29 HKD

  • Reinventing Customer Engagement

    The Next Level of Digital Transformation for Banks and Insurers

    由 Roger Peverelli, Reggy De Feniks ……
    The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a …… 閱讀更多內容

    $75.11 HKD

  • Pitch Perfect

    Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

    由 William Tyson ……
    This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader …… 閱讀更多內容

    $203.09 HKD

  • The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

    由 Robert J. Montgomery ……
    系列 series Quick Start Guide Series
    The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front …… 閱讀更多內容

    $69.71 HKD

  • #PRredefined

    由 Andy Green, Anne Gregory, Stephen Waddington ……
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what …… 閱讀更多內容

    $12.33 HKD

  • The Evolving Scribe

    Personalize, Perform, Promote To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing

    由 Jennifer Darden ……
    Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, blending stories, poetry, and social marketing overlap to become a blended solution that has caused the line where creative marketer ends and technology programmer begins to be drawn with invisible ink. …… 閱讀更多內容

    $15.46 HKD

  • Conseils De Marketing Par Courriel

    由 Avneet Kumar Singla ……
    Ce livre donne d'excellents conseils et astuces sur la façon de faire du marketing par courriel de la bonne manière. Quelles sont les méthodes ou les approches d'un bon marketing par courriel, des stratégies de marketing par courriel et comment augmenter ses profits avec le marketing par courriel et le marketing relationnel? Ce livre se compose de 26 chapitres et écrit en environ 16000 mots.Table …… 閱讀更多內容

    $10.57 HKD

  • Вознесенские казармы. Выпуск 2

    由 Коллектив авторов ……
    Предлагаемый читателю альманах содержит материалы по актуальным проблемам лингвистики, литературоведения, коммуникации, рекламы. …… 閱讀更多內容

    $80.59 HKD

  • Digitaltants - Break Freelancing Stereotype

    A Roadmap To Becoming Digital Consultants

    由 Snehil Prakash ……
    Digitaltants is a book for all aspiring digital consultants and marketing strategists who wish to grow as a brand name in the field of Online marketing. The word digitaltant has been formulated by the author by combining two words that are digital and consultant.Who are Digitaltants?Digitaltants are the people in the marketing field who are exceptionally amazing service providers, consulting …… 閱讀更多內容

    $38.83 HKD

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    由 Kathleen Rake ……
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful …… 閱讀更多內容

    $50.47 HKD

  • グラフふくおか 2021春号

    由 福岡県 ……
    系列 series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... …… 閱讀更多內容

    免費

  • Network Marketing: Delivering Your Network Marketing Opportunity To Sign Up

    由 Damian Frisbey ……
    Get the assistance and direction you require to come away from your meeting with the outcomes you seek. They rush to sign up because this book is one of the most valuable resources available when it comes to delivering your network marketing opportunity. …… 閱讀更多內容

    $37.52 HKD

  • We Have A Problem

    Crisis and Reputation Management in the Digital Age

    由 Woon Tai Ho, PN Balji, Keith Nakamura, Eugene Quah ……
    Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of …… 閱讀更多內容

    $140.98 HKD

  • Quiet Power: The Introvert's Playbook for Business Success

    Leverage Your Strengths, Overcome Challenges, and Thrive as an Entrepreneur

    由 Christopher C. Griffin ……
    Do You Dream of Business Success, But Dread the Spotlight?Introverts, rejoice! Quiet Power: The Introvert's Playbook for Business Success shatters the myth that extroverts are the only ones cut out for entrepreneurship and leadership.This empowering guide unlocks the unique strengthsintroverts possess and shows you how to leverage them to build a thriving business or excel in your career.Inside …… 閱讀更多內容

    $51.40 HKD 透過 Kobo Plus 免費享用

  • "Siła precyzyjnej komunikacji, czyli jak zarabiać więcej w każdej branży: Poradnik = Kurs + Ćwiczenia"

    由 Agnieszka Bozek ……
    Czy wiesz, że Ty też możesz osiągnąć sukces w każdej branży?Chcesz spełnić swoje marzenia o większych zarobkach, ale nie wiesz jak?Ponad 30 sprawdzonych ćwiczeń!Poznaj tajemnice precyzyjnej komunikacji, które odmienią Twoje życie zawodowe i osobiste dzięki przedstawionym ćwiczeniom zwiększającym pewność siebie.Popraw już teraz Swoją skuteczność w pracy i w życiu prywatnym.Otrzymujesz praktyczny …… 閱讀更多內容

    $39.16 HKD 透過 Kobo Plus 免費享用