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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
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  • 用故事表達,輕鬆感動任何人(暢銷新版):學會賈伯斯說故事技術,粉絲、部屬、客戶都一路跟隨

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    Translated by 林雨蒨 ...
    Series series 標竿學院
    「講道理」只會辯輸贏,「說故事」卻能收服人心!TED、募資、斜槓、導購、行銷、溝通、領導……必備絕技哥倫比亞大學「敘事醫學」計畫,最動人的「說故事」技術AMAZON 4.5顆星,全球名人佳評如潮《財富》500大企業,Twitter、迪士尼、時代華納、聯合國兒童基金會、香奈兒……一致推崇、實際運用★ 用「故事」表達,將你想要的結果裝進別人腦袋  科學證實,說故事是人的天性,早在石器時代前,「故事」便是人際最強而有力的溝通與傳播方式。執教於哥倫比亞大學「敘事醫學」計畫的穆瑞‧諾瑟爾博士就發現——比起口沫橫飛地解釋想法與感受,「講一個故事」更能自然讓情感滲透人心,使人不自覺中受到潛移默化。哥倫比亞大學「敘事醫學」的「故事權威」,要傳授你——▶ ▶啟動腦連結,故事高手的「獅子眼」▶ ▶「祖父母練習」,高效培養故事力▶ ▶確認聆聽障礙,找回溝通「同理心」▶ ▶懂用「對話」造氛圍,讓人身... ... Read more

    $60.42 HKD

  • 優雅毒舌的高情商回話藝術:與其暗吞悶氣,不如機智應對!向京都人學曖昧表達,以腦科學為基礎的表達絕技!

    エレガントな毒の吐き方 脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

    by 中野信子 ...
    Translated by 羅淑慧 ...
    Series series 大眾心理學堂
    真心話使人遍體鱗傷,過度正向其實更逼人。適量消極才能保護自己,幽默回應更能常保友誼。真正高明的拐彎回話藝術,反擊不留痕跡,回拒不傷感情。糾纏不清的奧客,好想直接拒絕接待;屢勸不聽的部屬,好想叫他乖乖聽話;想占便宜的親友,好希望他們別再得寸進尺。想直接大聲地說「NO」,但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好?有苦往肚吞,會悶出一身病;強迫自己正向看待,又像是自我欺騙。人生在世,碰到委屈當然要回擊,但要如何回的漂亮,回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺,戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式,藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺,他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧,實現超高明的溝通目的。受氣別忍耐,用優雅的毒回「不」在同儕、親... ... Read more

    $58.95 HKD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    $134.69 HKD

  • Amazon故事公關行銷學:向亞馬遜創辦人貝佐斯學習溝通技巧,優化企業和個人品牌價值

    Translated by 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代,要怎麼做,才能夠脫穎而出?  向世上數一數二擅長說故事的男人——傑夫・貝佐斯(Jeff Bezos)  學習溝通技巧  ■說故事■簡報、面談、郵件往來  ■撰寫企劃案、新聞稿■內外溝通  ■媒體邀約■PR活動■危機處理**  日本亞馬遜公關部前負責人首度完整一次公開!**  亞馬遜1994年7月在車庫草創,從不被看好、最早期要靠家人支持購買商品,  到今日成為全球市值最高的網路零售業龍頭,  除了不斷創新的Day 1心態,品牌傳達力也是關鍵一環,  創辦人兼執行長傑夫・貝佐斯(Jeff Bezos),堪稱世間少有的說故事能手。<br ... ... Read more

    $73.91 HKD

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

    $23.29 HKD or Free with Kobo Plus

  • 公關學1天課

    by 利嘉敏 ...
    於商場打拼,只懂制定商業策略及精通數字,在這瞬息萬變的時代中,實難突圍而出。公關,正是企業、政界的必備技能:遠至奧巴馬的總統競選,近及特區政府推行政策的政治手腕,公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏,多年來專研企業傳播及公共關係,有見及商界與坊間對於公關這門專業尚存有不少誤解,遂以深入淺出手法,將公關基本概念清晰闡述,賦以中外真實案例,絕不紙上談兵。不單幫助商業機構建立穩健的企業形象,更點出危機管理的種種竅門,實為政界、商界的必讀天書﹗ ... Read more

    $37.55 HKD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    $82.39 HKD

  • The Thank You Economy

    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    $125.09 HKD

  • Masters of Disaster

    The Ten Commandments of Damage Control

    The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us ... Read more

    $23.29 HKD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $223.39 HKD

  • 超級影響者的密碼:在自媒體時代,掌握話語權、說好自己故事,丁菱娟解密品牌×公關×溝通方程式,助你放大影響力!

    by 丁菱娟 ...
    Series Book 594 - 天下財經
    *此版為2020年出版《影響有影響力的人》之增訂版影響力,不靠運氣,也不是天賦,它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代,真正能夠脫穎而出的,不只是表現優異的人,而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過:│努力工作,穩定輸出,卻總是錯過升職機會?│品牌形象無法擴散,空有好產品卻無人知曉……│錯估形勢,讓負面輿論持續蔓延、難以控制!本書作者丁菱娟,擁有30年實戰經驗,她是公關教母,也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放,也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念,從大企業、創業家到自媒體,幫助每一位工作人掌握公關的關鍵心法,建立好形象、提升競爭力。丁菱娟解密,品牌×公關×溝通方程式,助你放大影響... ... Read more

    $69.36 HKD

  • Effective Crisis Communication

    Moving From Crisis to Opportunity

    In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and ... Read more

    $429.29 HKD

  • Active Storytelling

    Using Video News Releases for PR Professionals

    Series series FT Press Delivers Elements
    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! <P style="MARGIN... ... Read more

    $15.46 HKD

  • Virales Marketing: Werden Sie durch Network Marketing, Empfehlungsmarketing und Influencer Marketing zum Talk of Town und steigern Sie Ihren Erfolg bei der Kundengewinnung & Neukundenakquise

    Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichenHerkömmliche Kommunikation verfängt sich heutzutage nicht mehr, da die Zielgruppe aufgrund zu vieler Werbebotschaften nicht mehr auf diese reagiert. Mit einem ausgeklügelten Empfehlungsmarketing spricht Ihre Zielgruppe über Ihre Marke und empfiehlt sich ... Read more

    $69.44 HKD

  • Coach en scène — Livre 1/4

    Le best-seller Confessions Of A Public Speaker enfin en français !

    by Scott Berkun ...
    COACH EN SCÈNE — LIVRE 1/4Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’aisance des grands communicants et démontre comment chacun peut apprendre à les maîtriser.Vous êtes gestionnaire ? Manager ? Enseignant, professeur ? À vous comme à toute personne qui parle et s’att... ... Read more

    $86.04 HKD

  • Quick Guide: how to do TV interviews

    by BECKI GAURI ...
    If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple elements of what you can do to prepare. Once you do, it gives you more confidence to go forward and shine. ... Read more

    $10.70 HKD

  • How to Create a Successful Marketing Plan ?

    Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals.   A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort</s... ... Read more

    $105.39 HKD

  • Social Media 101: Why Social Media Is Good For Your Business

    by Lakia Cossell ...
    What social media is, shall we discuss? Everyone has heard the phrase and probably uses it, but just to make sure you understand and that it's defined for you before we go any further, it's basically simply communicating with people over the web or mobile technologies such as a smart phone or a portable device. That's all there is to it. ... Read more

    $37.52 HKD

  • On Being Credible

    How to Maximize Your CRED Under News Media Scrutiny

    by JON LOVINK ...
    If you think you’ll ever be in the media spotlight, you need this book. The CRED framework you’ll find here teaches you how to manage interviews with skill, confidence, and authenticity. You’ll learn how to shape the news headline you want and to avoid the one you don’t.Written by a former journalist and TV News executive with over 25 years of media coaching experience and over 5000 interviews, ... Read more

    $63.10 HKD

  • Painting Faces

    The Art of Public Relations

    While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its ... Read more

    $31.95 HKD

  • Müşteri İlişkileri ve Satış El Kitabı

    by CGS Center ...
    Müşteri ilişkilerini şirket yönetimini ve kültürünün bir parçası olarak ele aldığı bu kitabı, müşteri için üreten, müşteriyi gözeten kısacası müşteriyle ilgilenen herkes açısından bir rehber niteliğindedir. ... Read more

    $38.83 HKD

  • Effective Public Speaking: Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!

    Overcome your fear and strengthen your speaking with this BOOK!!!Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!This book can help you. You don't have to be afraid any longer. You don't have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to ... Read more

    $23.99 HKD

  • Hospitality & Tourism Human Relations Management in Africa

    The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship. ... Read more

    $35.99 HKD

  • internet-and-technology-law-a-u-s-perspective

    The Internet and technology present continuing challenges to U.S. law as technology often changes faster than the law can be rewritten. The ability to access, store and the transmit information electronically challenges the law with many new and interesting paradigms. This book reviews many of the legal challenges created by these new technologies. Topics include jurisdiction; privacy; copyright ... Read more

    $77.46 HKD