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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
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  • 用故事表達，輕鬆感動任何人（暢銷新版）：學會賈伯斯說故事技術，粉絲、部屬、客戶都一路跟隨

    Powered by Storytelling

    by 穆瑞･諾瑟爾 ...
    Translated by 林雨蒨 ...
    Series series 標竿學院
    「講道理」只會辯輸贏，「說故事」卻能收服人心！TED、募資、斜槓、導購、行銷、溝通、領導……必備絕技哥倫比亞大學「敘事醫學」計畫，最動人的「說故事」技術AMAZON 4.5顆星，全球名人佳評如潮《財富》500大企業，Twitter、迪士尼、時代華納、聯合國兒童基金會、香奈兒……一致推崇、實際運用★　用「故事」表達，將你想要的結果裝進別人腦袋　　科學證實，說故事是人的天性，早在石器時代前，「故事」便是人際最強而有力的溝通與傳播方式。執教於哥倫比亞大學「敘事醫學」計畫的穆瑞‧諾瑟爾博士就發現——比起口沫橫飛地解釋想法與感受，「講一個故事」更能自然讓情感滲透人心，使人不自覺中受到潛移默化。哥倫比亞大學「敘事醫學」的「故事權威」，要傳授你——▶ ▶啟動腦連結，故事高手的「獅子眼」▶ ▶「祖父母練習」，高效培養故事力▶ ▶確認聆聽障礙，找回溝通「同理心」▶ ▶懂用「對話」造氛圍，讓人身... ... Read more

    $60.42 HKD

  • 優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

    エレガントな毒の吐き方　脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

    by 中野信子 ...
    Translated by 羅淑慧 ...
    Series series 大眾心理學堂
    真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親... ... Read more

    $58.95 HKD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    $134.69 HKD

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    by 小西美沙緒 ...
    Translated by 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... ... Read more

    $73.91 HKD

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

    $23.29 HKD or Free with Kobo Plus

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    $125.09 HKD

  • 公關學1天課

    by 利嘉敏 ...
    於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏，多年來專研企業傳播及公共關係，有見及商界與坊間對於公關這門專業尚存有不少誤解，遂以深入淺出手法，將公關基本概念清晰闡述，賦以中外真實案例，絕不紙上談兵。不單幫助商業機構建立穩健的企業形象，更點出危機管理的種種竅門，實為政界、商界的必讀天書﹗ ... Read more

    $37.55 HKD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    $82.39 HKD

  • Masters of Disaster

    The Ten Commandments of Damage Control

    by Christopher Lehane, Mark Fabiani, Bill Guttentag ...
    The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us ... Read more

    $23.29 HKD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    by Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $223.39 HKD

  • 超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

    by 丁菱娟 ...
    Series Book 594 - 天下財經
    ＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... ... Read more

    $69.36 HKD

  • Affiliate Marketing for beginers !

    by benoit dubuisson ...
    In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business.   Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into.   Affiliate marketing can provide you with the opportunity to earn money doing what you are good at.   Af... ... Read more

    $105.39 HKD

  • Пиши, греби

    by Mel RedWolf ...
    Станьте копирайтером-маркетологом после прочтения книги. Вас не подготовят в ВУЗе к тому, что ваша книга, которую вы писали 10 лет, окажется бульварным чтивом. В этой книге вы узнаете: разницу хорошей книги от плохой до ее написания, когда сокращать, когда разворачивать повествование, как найти зоны роста и путь в профессии. Этой книгой решаются проблемы: качества текстов, поиска клиентов, ... Read more

    $54.99 HKD

  • Marketing und Werbung für Dachdecker

    Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

    by Ben Kaiser ...
    Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... Read more

    $46.63 HKD

  • Constant Traffic: An Easy Way To Have Constant Traffic To Your Website

    by Breanna Balog ...
    Utilizing Traffic Exchange Correctly. Having consistent traffic to any site is the one component that will either represent the deciding moment of a site. Without a traffic stream any site regardless of how great its substance or how differentiated its administration site would be pointless. So read this. ... Read more

    $37.52 HKD

  • Steps

    My not-so-secret life as an adult dancer and how it impacts my life and business

    by Patricia Vaccarino ...
    Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can ... Read more

    $38.78 HKD

  • Занимательный тайм-менеджмент … или Управляемся играя

    by Станислав Абрамов ...
    В последние 20 лет издано немало пособий по Организации времени (Тайм-менеджменту – ТМ), системе навыков рационально тратить бесценный ресурс – своё личное время. Книга Станислава Абрамова "Занимательный тайм-менеджмент … или Управляемся играя" открывает в этой области совершенно новую страницу. Обоснованы теоретические составляющие ТМ – Системность, Операционный менеджмент, Мотивация личности и ... Read more

    $45.69 HKD

  • Cost-Per-Click: Learn How To Use PPC Correctly Once And For Good

    by Nada Safdeye ...
    Get all the information and resources you require to finally learn how to use PPC correctly. When it comes to using PPC to your advantage, this book is among the most important resources available. ... Read more

    $37.52 HKD

  • The HR Companion: Human Resource Management

    by Dr. Lamin Tombekai Kamara ...
    The problems that the human resource manager must solve in an organization are continuously diversifying. In his activity, the human resource manager confronts with a sea of challenges, especially stemming from the ever-changing workforce and the legislation in the field.Yet, taking into account the critical character of Human Resource Management, it benefits from special attention on the part of ... Read more

    $37.29 HKD

  • Web Content - The Beginner's Masterclass

    A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

    by Timothy Jones ...
    Series Book 4 - Beginner's Masterclasses
    At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Read more

    $33.98 HKD

  • Smart Marketing for Real People

    A Self-Paced Step-by-Step Guide Using The Launchbox(R) Workshops Proven Strategies

    by Laura Meck ...
    A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives entrepreneurs and business owners the ability to build their strategy with the confidence of step-by-step guidance. SMART Marketing for REAL People brings the experience and exercises from the workshop ... Read more

    $46.44 HKD

  • Ricominciamo dal turismo emotivo

    Attrarre turisti creando le tue indimenticabili ESPERIENZE

    by Simonetta Stefanini ...
    Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo stagionale, per generare un incremento dei profitti economici. Se poi i luoghi non sono così competitivi, rispetto ad altri più gettonati, allora le emozioni generate dalle Esperienze proposte, saranno ... Read more

    $70.11 HKD

  • Доверие монетизирует

    by Таира Резцова ...
    Какие «рычаги» влияют на доверие в PR? Что должно быть в арсенале пиарщика? Почему о качестве товара не стоит упоминать в самом начале продвижения? Об этом и о многом другом пойдет речь в данной книге. ... Read more

    $29.29 HKD

  • PR Proverbs

    Your Launch Pad for an Exceptional Personal and Professional Reputation

    by Glynnis Woolridge ...
    No amount of good publicity can save you from a bad reputation.Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to see beyond surface issues and dig deeply to inspect the condition of your character, the foundation on ... Read more

    $70.41 HKD