A serial entrepreneur shows how to harness customer demand to fuel your startup’s growthRob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped...

**A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth.“A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School**Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was ...

Time travel, high-stakes poker and a deadly conspiracy buried in the heart of the Old West…Mick Johnson thought he was returning to Death Valley to confront his past. Instead, he’s drawn into a web of deals, cover-ups, and missing persons that could threaten the very future of the American Southwest. Twenty-five years after his brother’s tragic death, Mick is back in the desert, seeking answers.When Mick teams up with Rose, a determined park ranger investigating mysterious ...