This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you through the steps in creating an effective direct mail piece. The Internet offers tremendous opportunities for advertisers in the digital age and this book leads you through the steps to establ...

This book takes you "under the hood"of the typical personal computer. It reviews laptops, ultralights, monitors, modems, keyboards, mice, graphic tablets, voice controls and touch screens. Learn about scanners and Optical Character Recognition. Take a look at computer printers. How to create your own network; the importance of surge protection and power backup. How to call long distance for free. Review operating systems and software suites. How to get pictures and videos into yo...

Software to help prepare a manuscript and conduct research. Ways to edit and proofread plus the cataloguing, copyright and legal stuff. How to publish and market print books and sell online. How to prepare eBooks and the self-publishing alternatives. Learn about pricing and how to sell through resellers.

Helps inventors plus those who want to sell an existing product or find something appropriate. Start a service business. Select a name and legal structure. Home-based business versus commercial and retail leases. Calculate human resource requirements. Online and offline advertising. Set up a Web site to sell online. Calculate the money needed to start. Software for creating a business plan.

Not enough is being done to prevent diabetes, heart disease and strokes which cause huge numbers of deaths. This book examines the main culprits: salt, fat and sugar. It looks at prepared foods, growth hormones and genetically modified foods. It urges the grocery trade to encourage customers to purchase healthy foods. 

Self-employment requires a lot of sacrifice and determination to succeed. However, for many, it may be the only practical alternative to living on welfare and standing in long line-ups at soup kitchens. This book covers a wide spectrum of potential areas for self-employment and helps readers explore those which are most likely to survive in a hostile economy. It will help them assess themselves and their strengths and weaknesses. It will recommend courses or training to plug the gaps in th...

Where to get an idea for starting a business and find out if it can make money. Learn about the legal forms of business; how to set objectives and begin operations. Computer hardware and software that can help you get off to a flying start. The basics of online and offline advertising and easy ways to create a Web site and sell online. How write a business plan.

Covers the tax and other advantages of running a home-based business. It alerts you to the challenges of finding good employees and your legal liabilities. Learn where to find products or services to sell or make yourself. Find out if there is a market. Take a look at different legal structures for your business. Learn about advertising and marketing. Find out how to create your own Web site and how to let potential customers find you. How to conduct e-commerce from your Web site. Learn wh...

Keep your part-time business a secret if you are working for someone else! Locate products to sell and figure out if there is a market for them. Learn about legal structures for your part-time business and government sales tax permits. How to select the most suitable computer hardware and software to help you run your business efficiently. Learn how to create your own Web site and what's involved in opening your own Web store. Look at selling at eBay auctions or opening your own eBay store...

Steps to Starting a Successful Retail Business starts by suggesting where to get great ideas and how to directly import your own merchandise. Learn how to research the market and to take a look at the legal structure for your business and how to register for sales tax permits. Think about the importance of location and the hazards of lease renewals. Factors to consider in your layout and store fixturing. Don't ignore the importance of exterior and in-store signage, lighting and window disp...

How to find products to sell and how to research the market. Explore the advantages of running a home-based business and establish it. Learn how to select business computer hardware and software. Find out how to create your own Web site with e-commerce capabilities. How to use online and offline advertising to drive traffic to your Web store. Look at selling at eBay auctions or opening your own eBay store. Figure out the cost and factors you will need to address in raising money. Establish...

Written by a former mining analyst, under a pseudonym, this book covers some of the less publicized factors which influence the price. These will be of interest to gold bugs as well as those who are curious about investing in the yellow metal