For the first time in book form, 'B2B Customer Insight: The Proven Path to Growth,' will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing markets as well as successfully penetrate new ones. When these surveys are regularly conducted and implemented, they lead to increased long-term profits and sustainable growth. This book will appeal to virtu...

This book reconsiders how we can understand archaeology on a grand scale by abandoning the claims that material remains stand for the people and institutions that produced them, or that genetic change somehow caused cultural change. Our challenge is to understand the worlds that made great projects like the building of Stonehenge or Mycenae possible. The radiocarbon revolution made the old view that the architecture of Mycenae influenced the building of Stonehenge untenable. But the recent...

In a fallen world, politics will be a brutal, at times violent, sport. Grandstanding, demonizing, misleading, and lying are the native language of political debate. Violence is historically how political conflicts are ultimately resolved. This fact raises important questions about our faith. Should Christians participate in politics and government? If so, how should we participate? Evangelism & Politics argues that Christians should participate in politics and government but their ultimate...

Archaeology and its Discontents examines the state of archaeology today and its development throughout the twentieth century, making a powerful case for new approaches.Surveying the themes of twentieth-century archaeological theory, Barrett looks at their successes, limitations, and failures. Seeing more failures and limitations than successes, he argues that archaeology has over-focused on explaining the human construction of material variability and should instead be mor...

The melodious thrill of the calvary charge is absent here. Only the cold impersonal movement of human chess pieces guided by ignorance and error creates scenes of devastation. And through it all anonymous heroism as men struggle to serve their respective nations and loyally do their duty.Men go to sea because they are poor and not because they are dreamers. During the Great Depression young workers thought it heaven to have a job that provided food and shelter and enabled them to s...

In retrospect, General William Tecumseh Sherman considered his march through the Carolinas the greatest of his military feats, greater even than the Georgia campaign. When he set out northward from Savannah with 60,000 veteran soldiers in January 1865, he was more convinced than ever that the bold application of his ideas of total war could speedily end the conflict. John Barrett’s story of what happened in the three months that followed is based on printed memoirs and documentary records ...

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. European History: 1789 to 1848 includes the French Revolution, the era of Napol...

Eleven battles and seventy-three skirmishes were fought in North Carolina during the Civil War. Although the number of men involved in many of these engagements was comparatively small, the campaigns and battles themselves were crucial in the grand strategy of the conflict and involved some of the most famous generals of the war. John Barrett presents the complete story of military engagements across the state, including the classical pitched battle of Bentonville, the siege of Fort Fisher...

Teamwork makes the dream work.Or not. Human beings are wired to form connections, but that doesn’t mean that they are naturally equipped for teamwork. Too many people find that working with others makes them miserable, wastes their time and makes them feel like kicking the dog at the end of the day. What Great Teams Do Great is a practical guide to activating the power of choice and the right team processes that create excitement, shared mission, trust and collaboration to achieve ...

This volume makes available a fascinating narrative and a document of singular importance to the study of the Civil War. It provides a clear and realistic account of the author’s reaction to combat and prison life on Johnson’s Island in Lake Erie.Originally published 1966.A UNC Press Enduring Edition — UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editio...

**A haunting novel of love, fate and war from the Austrian master and acclaimed author of Baron Bagge and Count Luna ('A book so astonishing I immediately re-read it' – Patti Smith)‘He’d had the feeling that he was expected there, on that day. But by whom?’Vienna, 1939. Lieutenant Wallmoden is preparing to take part in a mysterious ‘military exercise’ when he meets the austerely beautiful Baroness Pistohlkors and her elusive circle of acq...

In the ethereal realm where poetry and prose intertwine, "The Moon to the Sun" by Alice Meynell emerges as a celestial tapestry of words. This unabridged collection invites readers on a journey through the cosmos, where the moon's gentle glow illuminates the depths of human emotion and the sun's radiant brilliance casts a warm embrace upon the soul. Meynell's lyrical prose and evocative imagery paint a vivid canvas, capturing the essence of love, loss, and the eternal quest for meaning in ...