The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nes...

A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think ...

Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing ...

#1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your first management job.“A must-read for anyone who cares about business.”—The New York TimesWhen Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of ex...

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately sacrificing our health to raise thei...

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will i...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...

An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their...

Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayt...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that ...

The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies--including Mobil, CIGNA,...