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Commercial Advertising eBooks

If you like Commercial Advertising eBooks, then you'll love these top picks.
Showing 1 - 24 of 211 Results
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  • The Graphic Design Bible

    The definitive guide to contemporary and historical graphic design

    by Theo Inglis ...
    The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... Read more

    3,99 €

  • Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

    by Prudence Vivien ...
    Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit ... Read more

    3,99 €

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    by Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Read more

    21,83 €

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    by David Scott ...
    The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... Read more

    22,89 € or Free with Kobo Plus

  • Advertising Design and Typography

    by Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... Read more

    25,20 €

  • The Designer's Guide to Presenting Numbers, Figures, and Charts

    by Sally Bigwood, Melissa Spore ...
    Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer’s Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective ... Read more

    16,03 €

  • Facebook Marketing Secrets

    by Anthony Ekanem ...
    Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... Read more

    3,99 € or Free with Kobo Plus

  • Radical Intimacies

    Designing Non-Extractive Relationalities

    Edited by Oliver Vodeb ...
    An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... Read more

    25,75 €

  • Design Culture

    An Anthology of Writing from the AIGA Journal of Graphic Design

    by Marie Finamore, Steven Heller ...
    Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of ... Read more

    29,79 €

  • Nano Banana AI Expertise Training Guide

    by Barron Wilson ...
    Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is ... Read more

    5,99 € or Free with Kobo Plus

  • El poder de la imagen

    Reflexiones sobre comunicación visual

    by Jorge Frascara ...
    Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50 ... Read more

    10,99 € or Free with Kobo Plus

  • Les colporteurs de mirages - Comment devenir un gourou de la publicité

    by Thejendra Sreenivas ...
    Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... Read more

    2,99 €

  • Pokoloruj swoją markę

    by Justyna Marciniak ...
    Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... Read more

    19,90 € or Free with Kobo Plus

  • Different Perspectives in Design Thinking

    Edited by Yvonne Eriksson ...
    Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... Read more

    80,16 €

  • Typography 34

    by Type Directors Club ...
    For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... Read more

    35,08 €

  • Designing for the Greater Good

    The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

    by Peleg Top, Jonathan Cleveland ...
    This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... Read more

    27,02 €

  • Brand Identity Essentials, Revised and Expanded

    100 Principles for Building Brands

    by Kevin Budelmann, Yang Kim ...
    Series series Essential Design Handbooks
    Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... Read more

    24,48 €

  • 101 Things I Learned® in Advertising School

    by Tracy Arrington, Matthew Frederick ...
    Series series 101 Things I Learned
    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Read more

    8,47 €

  • Milk Mustache

    The stars. The stories. The staches.

    by Bernie Hogya ...
    125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history. With a foreword by Whoopi Goldberg It was everyone's favorite ad campaign—a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world's biggest celebrities, all proudly wearing a white ... Read more

    12,29 € or Free with Kobo Plus

  • Bazooka Joe and His Gang

    by The Topps Company, Talley Morse ...
    Series series Topps
    The story behind the iconic comic characters and the bubble gum they came with—includes over 100 reproductions spanning six decades.Bazooka Joe and his Gang have been synonymous with bubble gum ever since their debut in 1953, providing an irresistible combination of cheap laughs wrapped around pink, sugary sweetness. This book celebrates the iconic mini-comics that are recognized the world over ... Read more

    13,03 € or Free with Kobo Plus

  • Designers Don't Have Influences

    by Austin Howe ...
    Feeling uninspired? If you’re a creative professional-or just someone who’d like to be more creative in your work and daily life-look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Read more

    16,03 €

  • Banner Blitz

    Dominando el Arte de la Publicidad con Banners Atractivos para la Vista

    by B. Vincent ...
    "Banner Blitz: Dominando el Arte de la Publicidad con Banners Atractivos" es una guía completa sobre el mundo de la publicidad de banners. En este libro, los lectores aprenderán cómo crear anuncios de banners efectivos que capturen la atención de su público objetivo, generen tráfico hacia su sitio web y logren sus objetivos de marketing.El libro abarca una amplia gama de temas, que incluyen el ... Read more

    1,05 €

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    by Aaron Keller, Renee Marino, Dan Wallace ...
    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Read more

    Was 19,47 € Now 3,43 €

  • Redação publicitária:

    percursos criativos e persuasão

    by Haroldo Capote Filho ...
    Por ser tão rico em possibilidades, o texto publicitário oferece tanto fascínios quanto desafios. Assim, dominar os aspectos formais e estruturais desse tipo de linguagem faz toda diferença no processo de criação. Afinal, a mente criativa precisa de formas concretas para se expressar, não é? Nesta obra, vamos explorar o universo das palavras e apresentar caminhos que podem ser tomados na redação ... Read more

    6,49 €