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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1877 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • Effective Crisis Communication

    Moving From Crisis to Opportunity

    by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger ...
    In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and ... Read more

    52,35 €

  • Active Storytelling

    Using Video News Releases for PR Professionals

    by Brian Solis, Deirdre K. Breakenridge ...
    Series series FT Press Delivers Elements
    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! <P style="MARGIN... ... Read more

    2,05 €

  • Virales Marketing: Werden Sie durch Network Marketing, Empfehlungsmarketing und Influencer Marketing zum Talk of Town und steigern Sie Ihren Erfolg bei der Kundengewinnung & Neukundenakquise

    by Maximilian Bauer ...
    Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichenHerkömmliche Kommunikation verfängt sich heutzutage nicht mehr, da die Zielgruppe aufgrund zu vieler Werbebotschaften nicht mehr auf diese reagiert. Mit einem ausgeklügelten Empfehlungsmarketing spricht Ihre Zielgruppe über Ihre Marke und empfiehlt sich ... Read more

    7,99 €

  • Coach en scène — Livre 1/4

    Le best-seller Confessions Of A Public Speaker enfin en français !

    by Scott Berkun ...
    COACH EN SCÈNE — LIVRE 1/4Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’aisance des grands communicants et démontre comment chacun peut apprendre à les maîtriser.Vous êtes gestionnaire ? Manager ? Enseignant, professeur ? À vous comme à toute personne qui parle et s’att... ... Read more

    9,90 €

  • Transparenz als kommunikatives Instrument der Krisen-PR in Lebensmittelunternehmen

    by Patrick Wagner ...
    Krisen in der Lebensmittelindustrie scheinen im allgemeinen deutlich häufiger vorzukommen als in anderen Branchen. Tatsächlich werden Krisen in der Lebensmittelbranche mit einem besonderen Fokus betrachtet. Das liegt daran, dass Lebensmittel unsere Grundbedürfnisse erfüllen. Mit diesem Wissen im Hintergrund ist es sehr wahrscheinlich, dass Krisen in der Lebensmittelbranche öffentlich ein breiteres ... Read more

    13,99 €

  • Quick Guide: how to do TV interviews

    by BECKI GAURI ...
    If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple elements of what you can do to prepare. Once you do, it gives you more confidence to go forward and shine. ... Read more

    1,23 €

  • How to Create a Successful Marketing Plan ?

    by benoit dubuisson ...
    Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals.   A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort</s... ... Read more

    10,00 €

  • Social Media 101: Why Social Media Is Good For Your Business

    by Lakia Cossell ...
    What social media is, shall we discuss? Everyone has heard the phrase and probably uses it, but just to make sure you understand and that it's defined for you before we go any further, it's basically simply communicating with people over the web or mobile technologies such as a smart phone or a portable device. That's all there is to it. ... Read more

    4,58 €

  • On Being Credible

    How to Maximize Your CRED Under News Media Scrutiny

    by JON LOVINK ...
    If you think you’ll ever be in the media spotlight, you need this book. The CRED framework you’ll find here teaches you how to manage interviews with skill, confidence, and authenticity. You’ll learn how to shape the news headline you want and to avoid the one you don’t.Written by a former journalist and TV News executive with over 25 years of media coaching experience and over 5000 interviews, ... Read more

    8,37 €

  • Painting Faces

    The Art of Public Relations

    by Frances Friedman ...
    While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its ... Read more

    4,95 €

  • Müşteri İlişkileri ve Satış El Kitabı

    by CGS Center ...
    Müşteri ilişkilerini şirket yönetimini ve kültürünün bir parçası olarak ele aldığı bu kitabı, müşteri için üreten, müşteriyi gözeten kısacası müşteriyle ilgilenen herkes açısından bir rehber niteliğindedir. ... Read more

    5,15 €

  • Effective Public Speaking: Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!

    by Richard B. Devon ...
    Overcome your fear and strengthen your speaking with this BOOK!!!Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!This book can help you. You don't have to be afraid any longer. You don't have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to ... Read more

    2,99 €

  • Hospitality & Tourism Human Relations Management in Africa

    by Dr. Lumumba U. Ubani ...
    The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship. ... Read more

    5,57 €

  • internet-and-technology-law-a-u-s-perspective

    by Konnie G. Kustron ...
    The Internet and technology present continuing challenges to U.S. law as technology often changes faster than the law can be rewritten. The ability to access, store and the transmit information electronically challenges the law with many new and interesting paradigms. This book reviews many of the legal challenges created by these new technologies. Topics include jurisdiction; privacy; copyright ... Read more

    9,30 €

  • Millennial Pet Peeves

    Understanding the Millennial Generation by Getting an Inside Look at What Bothers Them

    by Vuong, Tiffany ...
    Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just can't figure out? If you answered yes to any of the above questions, then this book is relevant to you.Millennial Pet Peeves is a humorous, relatable, and relevant book that focuses on what goes on in ... Read more

    11,89 €

  • Если душа просит немного славы…

    by Таира Резцова ...
    PR можно монетизировать, если учесть два фактора. Помимо них, автор дает несколько дополнительных инструментов, которые помогут не только любому пиарщику или предпринимателю, но и любому человеку, который жаждет заявить о себе широкой публике. ... Read more

    2,35 €

  • FACEBOOK ADS UNLEASHED

    The Ultimate Guide to Earn Massively on Facebook

    by Charles K. Smith ...
    Unlock the power of digital marketing with "Facebook Ads Unleashed" – your comprehensive guide to mastering the art of advertising on the world's largest social media platform. Dive into a realm of strategic insights and proven tactics as this book takes you on a journey through the intricacies of Facebook advertising. Whether you're a seasoned marketer or a business owner looking to expand your ... Read more

    2,86 € or Free with Kobo Plus

  • Travail en Solo et Bien-être

    Comment trouver l'équilibre entre indépendance et rythme de vie?

    by Hugues LAPU ...
    Etre à votre compte et travailler chez vous vous permet de commencer à concevoir votre propre "mode de vie". C'est une tendance assez générale et cela représente probablement l'avenir du monde du travail : la technologie nous permet de travailler à distance dans de plus en plus d'entreprises et sur de plus en plus de postes. Les avantages de ce mode de travail sont largement plus nombreux que les ... Read more

    9,99 € or Free with Kobo Plus

  • The Billionaire Mindset

    Unlocking the Secrets to Wealth and Success

    by Branddom Hidalgo ...
    To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to your fortitude and perseverance. You have opted for a path that demands courage, ingenuity, and assiduity, but it is also a path that can lead to unparalleled satisfaction and triumph. Remember that every ... Read more

    7,63 € or Free with Kobo Plus

  • Introduction to Public Relations

    Strategic, Digital, and Socially Responsible Communication

    by Janis Teruggi Page, Lawrence J. Parnell ...
    Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR ... Read more

    95,39 €

  • Economia circolare per le PMI

    Dalla progettazione ai finanziamenti, dall'eco-design alla comunicazione

    by Laura Bajardelli, Aldo Bolognini Cobianchi ...
    Questo libro si propone di fare chiarezza, anche grazie a numerosi esempi e casi, su che cosa è oggi l'economia circolare, sulle prospettive che offre alle PMI, sugli strumenti per valutare, sviluppare e finanziare un piano di transizione circolare. L'adozione dell'economia circolare non è più procrastinabile e le PMI sono chiamate a contribuire alla sua affermazione; grazie a questo manuale ... Read more

    22,99 €

  • Negative brand e strategie di comunicazione

    Fenomenologia dei mafia brands

    by AA. VV. ...
    Brand quali Barbecue Mafia, Cosanostra, Mafioso e Labellamafia clothing, che evocano immagini mentali discutibili, sembrano avere un mercato florido e un seguito di consumatori attenti ed esigenti. Questo volume esamina il paradosso connaturato al fenomeno commerciale dei brand con accezione negativa, contestualizzandone caratteristiche e tendenze nel tempo e nello spazio. Il testo è rivolto ai ... Read more

    19,99 €

  • Pr e media relations per piccole e medie imprese

    Strumeti operativi e flussi di lavoro

    by Jessica Malfatto ...
    Come si attira l'attenzione dei giornalisti? Come si "diventa" una notizia? Come può un'impresa ottenere in modo costante degli articoli su media autorevoli, senza ricorrere all'acquisto di spazi pubblicitari? Questo volume, basato su esempi reali, collegati a piccole e medie realtà aziendali, si rivolge a imprenditori, manager, ma anche professionisti della comunicazione (o del marketing) che ... Read more

    20,99 €