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Recommended For You

Phishing for Phools

The Economics of Manipulation and Deception

by George A. Akerlof, Robert J. Shiller ...

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Read more

Was 22,89 € Now 16,10 €

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm
... Read more
The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

9,32 €

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Read more
Nudge

The Final Edition

by Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

10,99 €

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Read more
Indistractable

How to Control Your Attention and Choose Your Life

by Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

9,21 €

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
... Read more
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

by Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

9,42 €

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Read more
Techniques of Social Influence

The psychology of gaining compliance

by Dariusz Dolinski ...

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

Free

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and
... Read more
Doughnut Economics

The must-read book that redefines economics for a world in crisis

by Kate Raworth ...

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Read more

9,99 €

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

18,01 €

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

Free

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Read more
Oversubscribed

How To Get People Lining Up To Do Business With You

by Daniel Priestley ...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

12,99 €

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first
... Read more
The Winner's Curse

Behavioral Economics Anomalies Then and Now

by Richard H. Thaler, Alex O. Imas ...

‘My book of the year … the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say’ Tim Harford, FTNobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work** The Winner’s CurseWhy do people cooperate with one another when they have ... Read more

10,99 €

‘My book of the year … the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say’ Tim Harford, FTNobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work** The Winner’s CurseWhy do people cooperate with one another when they have
... Read more
Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

16,03 €

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more
Misbehaving

The Making of Behavioral Economics

by Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

8,89 €

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Read more
Walking the Narrow Road

Marketing and Spiritual Instruction for Christians in Business

by Josh Kilen ...

Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can ... Read more

Free

Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can
... Read more
Loja viva

revolução no pequeno varejo brasileiro

by Edmour Saiani ...

Ser varejista não é para qualquer um. É questão de vocação. Não é uma tarefa simples esta de conquistar e encantar clientes. E, com a globalização, a entrada de megaconcorrentes e as dificuldades econômicas habituais, a tarefa tem se tornado cada vez mais complicada. Esse livro documenta experiências e apresenta conceitos e opiniões de um especialista no assunto. Uma excelente ferramenta para ... Read more

5,86 €

Ser varejista não é para qualquer um. É questão de vocação. Não é uma tarefa simples esta de conquistar e encantar clientes. E, com a globalização, a entrada de megaconcorrentes e as dificuldades econômicas habituais, a tarefa tem se tornado cada vez mais complicada. Esse livro documenta experiências e apresenta conceitos e opiniões de um especialista no assunto. Uma excelente ferramenta para
... Read more
The Anatomy of Consumerism

The Story of Excess, Greed, Self-Indulgence, Wealth Accumulation, Insurmountable Waste, and Environmental Degradation

by H. RamHormozi ...

The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human.In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial ... Read more

7,43 €

The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human.In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial
... Read more
Den syge kapitalisme

by Peter Hummelgaard Thomsen ...

Series series Til tiden
Peter Hummelgaard, folketingsmedlem for socialdemokraterne, viser i sin bog om finanskrisen og dens følgevirkninger, hvordan kapitalismen er blevet syg. Det er ikke en del af naturens orden, at uligheden stiger, og at mennesker i globaliseringens navn efterlades på perronen med skuffede håb. Det handler om politiske valg. Politiske valg, hvis konsekvenser er den populisme, der blomstrer i alt fra ... Read more

10,35 €

Peter Hummelgaard, folketingsmedlem for socialdemokraterne, viser i sin bog om finanskrisen og dens følgevirkninger, hvordan kapitalismen er blevet syg. Det er ikke en del af naturens orden, at uligheden stiger, og at mennesker i globaliseringens navn efterlades på perronen med skuffede håb. Det handler om politiske valg. Politiske valg, hvis konsekvenser er den populisme, der blomstrer i alt fra
... Read more
I Nuovi Dei dell'Olimpo dei Consumi: alla conquista dei Millennials

La Generazione Y a confronto con quella Europea e Mondiale

by Diego Martone ...

Chi appartiene alla Generazione Y? Chi sono davvero e quanti sono i Millennials? Cosa vogliono? Come immaginano il futuro? Quali canali utilizzano per informarsi? E con quali persone si consigliano? Come consumano, mangiano, si relazionano con gli altri? Quali abitudini sessuali hanno?Quanto è grande il loro mondo e come viaggiano? Come fruiscono dei media tradizionali? Le risposte a queste ... Read more

4,99 €

Chi appartiene alla Generazione Y? Chi sono davvero e quanti sono i Millennials? Cosa vogliono? Come immaginano il futuro? Quali canali utilizzano per informarsi? E con quali persone si consigliano? Come consumano, mangiano, si relazionano con gli altri? Quali abitudini sessuali hanno?Quanto è grande il loro mondo e come viaggiano? Come fruiscono dei media tradizionali? Le risposte a queste
... Read more
O Caminho Realista para ser Rico

by M. F. COOPER ...

O caminho realista para se ser rico é um guia que lhe vai ensinar os primeiros passos para começar uma jornada sem retorno, como ser rico.Existem muitas formas de se ser rico pelos próprios meios, e neste livro vamos abordar uma forma realista de como alcançar os seus objetivos, como conseguir passar de um ordenado base para um ordenado médio e por fim a alcançar o salário alto.Mas o que é ser ... Read more

2,99 €

O caminho realista para se ser rico é um guia que lhe vai ensinar os primeiros passos para começar uma jornada sem retorno, como ser rico.Existem muitas formas de se ser rico pelos próprios meios, e neste livro vamos abordar uma forma realista de como alcançar os seus objetivos, como conseguir passar de um ordenado base para um ordenado médio e por fim a alcançar o salário alto.Mas o que é ser
... Read more
The Power of Influence and How It Affects People

by Clay Long ...

The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school Chapter 5: Friends influence who we are Chapter 6: Influence Of Media On Young People Chapter 7: How To ... Read more

7,18 €

The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school Chapter 5: Friends influence who we are Chapter 6: Influence Of Media On Young People Chapter 7: How To
... Read more
High Performing Ads

How To Get The Biggest Bang For Your Advertising Buck

by Tim Burt ...

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to.What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST.Tim Burt has 30,000+ (and ... Read more

8,21 €

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to.What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST.Tim Burt has 30,000+ (and
... Read more
Schöne neue Konsumkultur (Telepolis)

Fußweg durch den Konsumdschungel

by Karl Kollmann ...

Die Kultur unserer mitteleuropäischen Gesellschaften ändert sich. Man muss aber gewissermaßen auf einen Berg steigen und nachdenklich hinunterschauen, um diese Veränderungen zu bemerken – und die alte Zeit (was immer sie auch war) kommt nie mehr zurück. Das betrifft unser Konsumverhalten ebenso wie die Einkommens- und Lebensverhältnisse. Die klassische Kleinfamilie wird durch berufsbedingte ... Read more

4,99 €

Die Kultur unserer mitteleuropäischen Gesellschaften ändert sich. Man muss aber gewissermaßen auf einen Berg steigen und nachdenklich hinunterschauen, um diese Veränderungen zu bemerken – und die alte Zeit (was immer sie auch war) kommt nie mehr zurück. Das betrifft unser Konsumverhalten ebenso wie die Einkommens- und Lebensverhältnisse. Die klassische Kleinfamilie wird durch berufsbedingte
... Read more
Google Smart Ads Mastery Guide.

by Laura Maya ...

With a whopping 63,000 searches done per second, Google is the largest platform for reaching your business goals. This is the right time to grab this opportunity to engage and expand your audience with the world's largest advertising platform as Google is offering $340 million in free ads for small businesses as part of coronavirus help package where advertisers will get their spend matched up to ... Read more

6,35 €

With a whopping 63,000 searches done per second, Google is the largest platform for reaching your business goals. This is the right time to grab this opportunity to engage and expand your audience with the world's largest advertising platform as Google is offering $340 million in free ads for small businesses as part of coronavirus help package where advertisers will get their spend matched up to
... Read more
Female CEO's Playbook

Handle Women Leadership Challenges

by Guadalupe T McLoud ...

"The Female CEO's Playbook: Navigating Leadership Challenges" is a book that serves as a guiding light, source of inspiration, and roadmap for high's and lows has marked Guadalupe T McLoud's personal journey in the world of leadership women in the complex world of leadership. The book aims to illuminate the path to leadership success for women and underscore the importance of diverse leadership in ... Read more

3,29 € or Free with Kobo Plus

"The Female CEO's Playbook: Navigating Leadership Challenges" is a book that serves as a guiding light, source of inspiration, and roadmap for high's and lows has marked Guadalupe T McLoud's personal journey in the world of leadership women in the complex world of leadership. The book aims to illuminate the path to leadership success for women and underscore the importance of diverse leadership in
... Read more

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Recommended For You

Consumer Behaviour eBooks

Phishing for Phools

The Paradox of Choice

Nudge

Indistractable

Enshittification

Techniques of Social Influence

Doughnut Economics

Influence, New and Expanded

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Oversubscribed

The Winner's Curse

Contagious

Misbehaving

Walking the Narrow Road

Loja viva

The Anatomy of Consumerism

Den syge kapitalisme

I Nuovi Dei dell'Olimpo dei Consumi: alla conquista dei Millennials

O Caminho Realista para ser Rico

The Power of Influence and How It Affects People

High Performing Ads

Schöne neue Konsumkultur (Telepolis)

Google Smart Ads Mastery Guide.

Female CEO's Playbook