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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1877 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • 公關學1天課

    by 利嘉敏 ...
    於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏，多年來專研企業傳播及公共關係，有見及商界與坊間對於公關這門專業尚存有不少誤解，遂以深入淺出手法，將公關基本概念清晰闡述，賦以中外真實案例，絕不紙上談兵。不單幫助商業機構建立穩健的企業形象，更點出危機管理的種種竅門，實為政界、商界的必讀天書﹗ ... Read more

    4,02 €

  • История успеха BTS и как это повторить самостоятельно

    by Пак Хёнчжун ...
    Коммерческий успех любого бизнеса зависит от того, насколько точно выбранная менеджментом стратегия отвечает реалиям рынка. Об этом очень часто забывают менеджеры и владельцы бизнеса, когда на рынке есть преуспевающая компания, чей успех хочется повторить. Поверхностное копирование чужого продукта обязательно обернется для вашего бизнеса катастрофой, если вы не вникаете в суть стратегии ... Read more

    6,99 €

  • Comment mieux s'exprimer

    Comment améliorer sa communication, développer ses techniques d'écoutes et oser parler en public ?

    by Vincent Andrews ...
    Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ?Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que vous recevez ?Ces scénarios témoignent d'une mauvaise communication, qui peut avoir des effets négatifs sur votre vie et votre profession. Vous seriez surpris du nombre d'opportunités que vous pourriez ... Read more

    6,99 €

  • Cojones: Grow a Pair for Success!

    by Keith G Fraser ...
    Live Authentically, Fearlessly, and UnapologeticallyKeith Fraser is a man who refuses to tread on eggshells or fall into line - nor should you.Pragmatic, straight-talking, forthright and real, this book provides a set of fresh ideas that are immediately applicable and ready to use. Keith’s pioneering Cojones Code is the stand-out blueprint to live by for genuine authenticity and success. Applying ... Read more

    6,31 €

  • Social Marketing: Tips & Tricks On Increasing Your Social Media Presence

    by Jude Saltourides ...
    There is no denying that social media sites have gone a long way and are now an essential part of everyone's life, marketers and non-marketers alike. While you may have all of the necessary social media sites set up for your company, are you taking use of them? ... Read more

    4,58 €

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    by 小西美沙緒 ...
    Translated by 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... ... Read more

    8,01 €

  • Red Fire Branding

    by Liz Goodgold ...
    How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales ... Read more

    11,89 €

  • Getting Started With Affiliate Marketing: The Golden Rule Of Content Marketing

    by Robena Basso ...
    This strong series will give you all that you want to be aware of to be a triumph and accomplish your objective whether you choose to showcase another person's item or make your own. Such countless advertisers have escaped at the earliest difficult situation when they can't break the jigsaw puzzle called promoting achievement. Be that as it may, the ones who wind up triumphing ultimately are the ... Read more

    4,86 €

  • Inteligência Social

    A nova ciência do sucesso

    by Karl Albrecht ...
    O inovador trabalho de Howard Gardner, da Harvard, deu legitimidade à idéia de que a inteligência humana não consiste em um único fator (o QI), mas uma constelação de capacidades. Mais recentemente, Daniel Goleman popularizou essa idéia com o . Agora, neste livro inovador, o futurista e pensador da administração Karl Albrecht mostra como a dimensão da inteligência social — percepção, perspicácia ... Read more

    11,99 €

  • The Military and Public Relations – Issues, Strategies and Challenges

    by Col. (rtd) John Adache ...
    Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, ... Read more

    5,57 €

  • Kommunikationsstrategi for fattigrøve

    effektiv positionering uden dyr reklame

    by Kresten Schultz Jørgensen ...
    Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at de hverken har noget stort markedsføringsbudget eller nogen marketingafdeling til at gøre arbejdet.Denne ... Read more

    10,35 €

  • Language in Business, Language at Work

    by Erika Darics, Veronika Koller ...
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Read more

    31,69 €

  • Личный бренд с нуля. Как заполучить признание, популярность, славу, когда ты ничего не знаешь о персональном PR

    by Екатерина Кононова ...
    Вы бизнесмен? Фитнес-тренер? Ювелир или музыкант? А может быть, политик? Чтобы быть успешным, вам нужно решить непростую задачу – заявить о себе так, чтобы вам поверили. Только так можно завоевать аудиторию и получить клиентов.Рынок перенасыщен конкурентами, но существуют технологии, которые позволяют быстро завоевать популярность у любой аудитории: клиенты поверят вам, станут ориентироваться на ... Read more

    6,56 €

  • Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben!

    Kurz-Ratgeber für Unternehmer

    by Ben Kaiser ...
    Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben! - Kurz-Ratgeber für Unternehmer Was bringt Dir das beste Produkt oder das beste Unternehmen, wenn niemand weiß, dass es dieses gibt? Nichts! Wie Du Dein Unternehmen und Dein Produkt auf die effektivste Art und Weise bewirbst, erfährst Du in diesem Ratgeber. Dir werden die 10 erfolgreichsten Strategien vorgestellt, ... Read more

    4,99 €

  • Public Finance

    How to fix weak governance and obsolete systems

    by Subra Ramamurthy ...
    Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of ... Read more

    3,08 €

  • Strategic Communication Practices: A Toolkit for Police Executives

    by United States Government ...
    This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada. It is intended to assist law enforcement executives and communications ... Read more

    9,54 €

  • Public Relations in the contemporary world: Insight into Profession

    by Н. В. Лаштабова, М. Мироненко, Ольга Широбокова ...
    В учебном пособии представлены задания, упражнения и справочный материал, необходимые для изучения основ истории и развития пиара в современном мире по углубленному курсу иностранного (английского) языка. ... Read more

    3,91 €

  • Door het stof

    Als je persoonlijke reputatie onder vuur ligt

    by Bart van Leeuwen ...
    Wat gebeurt er als je persoonlijke reputatie van de ene op de andere dag wordt aangetast? Wat maak je mee als je leven in een soort van nachtmerrie verandert? En wat kan je doen om die reputatie te herstellen?Bart van Leeuwen, reputatie-expert, onderzoekt bekende en onbekende voorbeelden van persoonlijke reputatieschendingen, zoals beschuldigingen in de media of een verdenking van justitie. Wat ... Read more

    9,99 €

  • .NET Conf 總召真心話：社群與活動企劃幕後秘辛

    by Poy Chang(張立顗) ...
    這本書分為三部分，首先介紹了社群的特色和文化，講述了在技術社群中成為領導者的經驗。其次，探討了舉辦活動的重要性和背後需要考慮的種種因素，包括場地、日期、內容、行銷等。最後，分享了舉辦活動的一些幕後故事，透過這些小劇場呈現出社群中人與人之間的連結和互動。這本書描繪出一幅社群中人與人之間互動的生動畫面，吸引每位想一窺社群活動核心的人閱讀。【本書特色】1.這是一段真人真事的真實故事，連續 3 年的 .NET Conf 年會幕後故事沒有甚麼事比真實故事還要容易引起目光甚至共鳴。如果筆者只有辦一場活動，那麼真實故事的數量可能稍嫌不足，不過在連續舉辦 3 年大型年會之後，什麼不該遇到的事件也差不多該輪到你了。2.分享技術活動中最吸睛的焦點，議程、講師、攤位是怎麼誕生的一場活動之所以會吸引你花錢參加，內容絕對是必要關鍵。不過議程怎麼生出來的，講師是怎麼被推坑的，攤位是如何尋尋覓覓、苦苦哀求來的 ... Read more

    9,82 €

  • Guerrilla Publicity

    Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

    by Jay Conrad Levinson, Rick Frishman, Jill Lublin ...
    Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of ... Read more

    10,27 € or Free with Kobo Plus

  • Credi in te stesso Migliora la tua vita

    by Claudio Multari ...
    Ci conosciamo veramente?Siamo critici nei confronti dei nostri difetti?Abbiamo la possibilità di migliorarci?Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stessi, per individuare i nostri difetti, e riuscire a migliorarci.Credi in te stesso Migliora la tua vita offre al lettore un lavoro di ricerca interiore attraverso 36 lezioni brevi da leggere in totale ... Read more

    1,99 €

  • Electric Narratives

    The Brutal Truth About PR, Algorithms, And Atttention

    by Jason Carlisle ...
    Series Book 1 - Electric Narratives
    Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the heart of the book is Persistent Narrative Seeding - a disruptive technique Carlisle developed to bend stories, shape perception, and outmanoeuvre the machine. Written in a raw, gonzo style, this book is ... Read more

    Free

  • TV News Live Shots

    A Media Training Guide To Crush Your On Camera Interview!

    by Scott Wolfson ...
    You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest ... Read more

    8,47 €