Web3 is a new frontier of internet architecture emphasizing decentralization and user control. This text for MBA students and industry professionals explores key Web3 concepts, starting from foundational principles and moving to advanced topics like blockchain, smart contracts, tokenomics, and DeFi. The book takes a clear, practical approach to demystify the tech behind NFTs and DAOs as well as the complex regulatory landscape. It confronts challenges of blockchain scalability, a barrier t...