NBA journalist Yaron Weitzman lays out the high stakes drama happening inside the Lakers' organization as they try to juggle the warring priorities between LeBron James and the Buss family.When LeBron James signed with the Los Angeles Lakers in 2018, it looked like a match made in heaven. Here was the preeminent athlete of his generation, fresh off ending Cleveland’s 50-year title drought and in need of a new challenge to help further burnish his legacy, joining fo...

Enter the City of Brotherly Love and see how the NBA's Philadelphia 76ers trusted The Process–using a bold plan to get to first by becoming the worst.When a group of private equity bigwigs purchased the Philadelphia 76ers in 2011, the team was both bad and boring. Attendance was down. So were ratings. The Sixers had an aging coach, an antiquated front office, and a group of players that could best be described as mediocre.Enter Sam Hinkie—a man with a plan ...

Enter the City of Brotherly Love and see how the NBA's Philadelphia 76ers trusted The Process–using a bold plan to get to first by becoming the worst.When a group of private equity bigwigs purchased the Philadelphia 76ers in 2011, the team was both bad and boring. Attendance was down. So were ratings. The Sixers had an aging coach, an antiquated front office, and a group of players that could best be described as mediocre.Enter Sam Hinkie—a man with a plan ...

NBA journalist Yaron Weitzman lays out the high stakes drama happening inside the Lakers' organization as they try to juggle the warring priorities between LeBron James and the Buss family.When LeBron James signed with the Los Angeles Lakers in 2018, it looked like a match made in heaven. Here was the preeminent athlete of his generation, fresh off ending Cleveland’s 50-year title drought and in need of a new challenge to help further burnish his legacy, joining fo...