The inside story on institutional secrets, including the formula for Coca-Cola, how to beat a lie detector, currency conspiracies, and other hidden facts.Are there really secret backward messages in rock music, or is somebody nuts? We tested suspect tunes at a recording studio to find out.What goes on at Freemason initiations? Here's the whole story, including—yes!—the electric carpet.Colonel Sanders boasted that Kentucky Fried Chicken's eleven secret ...

From the author of Are You Smart Enough to Work at Google?, a fascinating look at how an equation that foretells the future is transforming everything we know about life, business, and the universe.In the 18th century, the British minister and mathematician Thomas Bayes devised a theorem that allowed him to assign probabilities to events that had never happened before. It languished in obscurity for centuries until computers came along and made it easy to ...

Learn how to succeed at interview mind games and win job offers at A‑list companies, with more than eighty difficult and devious questions, puzzles, and brain teasersEach year about 28 million Americans begin a search for a new job. Many more live in the age of the permanent job search, their online profiles eternally awaiting a better offer. Job seekers are more mobile and better informed than ever, aspiring to work for employers offering an appealing culture, a r...

‘An entertaining book we can all enjoy… highly informative and amusing.’ Daily Mail‘Full of valuable insight…this is a must-read for those looking to nail their next interview.’ Publishers WeeklyHow Do You Fight a Horse-Sized Duck? explores the new world of interviewing at A-list employers like Apple, Netflix and Amazon. It reveals more than 70 outrageously perplexing riddles and puzzles and supplies both answers ...

Our Electoral System is Fundamentally Flawed, But There's a Simple and Fair SolutionAt least five U.S. presidential elections have been won by the second most popular candidate. The reason was a "spoiler"—a minor candidate who takes enough votes away from the most popular candidate to tip the election to someone else. The spoiler effect is more than a glitch. It is a consequence of one of the most surprising intellectual discoveries of the twentieth century: the "im...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"?...

The real-world value of knowledge in the mobile-device age.More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all?Bestselling author William Poundstone confronts that timely...

In 1956, two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible.Shannon and MIT mathematician Edward O. Thorp too...

A masterful work of science writing that’s "both a fascinating biography of von Neumann, the Hungarian exile whose mathematical theories were building blocks for the A-bomb and the digital computer, and a brilliant social history of game theory and its role in the Cold War and nuclear arms race" (San Francisco Chronicle).Should you watch public television without pledging?...Exceed the posted speed limit?...Hop a subway turnstile without paying? These ques...

We are hard-wired to believe that the world is more predictable than it is. We chase ‘winning streaks’ that are often just illusions, and we are all too predictable exactly when we try hardest not to be.In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase ‘representativeness’ to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the...

A practical guide to outguessing everything, from multiple-choice tests to the office football pool to the stock market.People are predictable even when they try not to be. William Poundstone demonstrates how to turn this fact to personal advantage in scores of everyday situations, from playing the lottery to buying a home. Rock Breaks Scissors is mind-reading for real life.Will the next tennis serve go right or left? Will the market go up or down?...

How do you predict something that has never happened before?There's a useful calculation being employed by Wall Street, Silicon Valley and maths professors all over the world, and it predicts that the human species will become extinct in 760 years. Unfortunately, there is disagreement over how to apply the formula, and some argue that we might only have twenty years left.Originally devised by British clergyman Thomas Bayes, the theorem languished in obscurity for two hundre...