The most valuable companies in the world today—from Uber to Airbnb and Visa—own remarkably few physical assets. Instead, they master the economics of multi-sided platforms. They act as invisible matchmakers, connecting distinct groups of users and extracting massive wealth simply by facilitating the transaction. This strategic playbook breaks down the complex architecture behind platform capitalism. It explains the critical challenge of the "chicken-and-egg" problem: how to attract buyers ...

In 1945, the new Labour government in Britain had two choices in pursuit of their programme of social change. They could use government orders and coercion, an extension of wartime siege economy; or they could try to persuade the people that their way was best for Britain. Morale-boosting propaganda directed towards the British public had been tried in the two wars against Germany, but this was the first time that the techniques were used in peacetime. First published in 1989, Coercion...

Tales of suspense for the twilight hour...Dark Encounters is a collection of classic and elegantly unsettling ghost stories. A spine-tingling collection, these tales are set in the brooding landscape of Scotland, with an air of historic authenticity – often referring to real events, objects and people. From a demonic text that leaves its readers strangled to the murderous spectre of a feudal baron, this is a crucial addition to the long and distinguished c...

Bringing together the results of sixty years of research in typology and universals, this textbook presents a comprehensive survey of Morphosyntax - the combined study of syntax and morphology. Languages employ extremely diverse morphosyntactic strategies for expressing functions, and Croft provides a comprehensive functional framework to account for the full range of these constructions in the world's languages. The book explains analytical concepts that serve as a basis for cross-linguis...

In 1980, Professor Robert Smyth, a man who carries an unearthly secret, is teaching pathology at the University of Wisconsin–Madison. His lecture makes clear to his students that the practice of treating the energy-based human body with pharmaceuticals has proliferated within the last one hundred years and is now the leading cause of death in society. What’s more, the use of pesticides has brought an additional load of poisons to the human and animal body. Continual use of these chemicals ...

Millionaire Success Habits: Discover the Secrets of How Millionaires Set and Achieve Their Goals to Reach SuccessDepending on where you live, becoming a millionaire is the standard for being comfortable and wealthy. It is feasible to amass this level of money. It does, however, necessitate a strong dedication, hard work, deferred gratification, and a rich mind-set. If you want to succeed, you must develop a millionaire mind-set and thinking. This can be achieved by changing one's w...

Success Habits of High Achievers Bundle, 2 in 1 Bundle: Millionaire Success Habits and The Power of Self DisciplineDepending on where you live, becoming a millionaire is the standard for being comfortable and wealthy. It is feasible to amass this level of money. It does, however, necessitate a strong dedication, hard work, deferred gratification, and a rich mind-set. If you want to succeed, you must develop a millionaire mindset and thinking. This can be achieved by changing one's w...

Joining the ranks of modern myth busters, Dr. Sharon Moalem turns our current understanding of illness on its head and challenges us to fundamentally change the way we think about our bodies, our health, and our relationship to just about every other living thing on earth, from plants and animals to insects and bacteria.So why does disease exist? Moalem proposes that most common ailments—diabetes, hemochromatosis, cystic fibrosis, sickle cell anemia—came into existence for very goo...

"In Missing Microbes, Martin Blaser sounds [an] alarm. He patiently and thoroughly builds a compelling case that the threat of antibiotic overuse goes far beyond resistant infections."— NatureRenowned microbiologist Dr. Martin J. Blaser invites us into the wilds of the human microbiome, where for hundreds of thousands of years bacterial and human cells have existed in a peaceful symbiosis that is responsible for the equilibrium and health of our bo...

Hailed by Mark Hyman, MD, as “a ray of light and hope” for those battling autoimmune diseases, this groundbreaking book provides research and solutions for those affected by chronic disorders including Crohn’s disease, type 1 diabetes, rheumatoid arthritis, lupus, and more.In the first book of its kind, journalist Donna Jackson Nakazawa examines nearly a hundred debilitating autoimmune diseases that cause the body to destroy itself, mistakenly attacking healthy cel...

With an Introduction and Notes by Dr Tim Middleton, Head of English Studies, University of Ripon and York.In seeking to discover his inner self, the brilliant Dr Jekyll discovers a monster. First published to critical acclaim in 1886, this mesmerising thriller is a terrifying study of the duality of man's nature, and it is the book which established Stevenson's reputation as a writer.Also included in this volume is Stevenson's 1887 collection of short stori...

Peroxides are supposed to be bad for you. Free radicals and all that. But now we hear that hydrogen peroxide is good for us. Hydrogen peroxide will put extra oxygen in your blood. There's no doubt about that. Hydrogen peroxide costs pennies. If you can get oxygen into the blood cheaply and safely, maybe cancer (which doesn't like oxygen), emphysema, AIDS, and many other terrible diseases can be treated effectively. Intravenous hydrogen peroxide rapidly relieves allergic reactions, influenz...