Bonnie Sachatello-Sawyer and her co-authors have taken an important study and turned it into an intriguing, readable, and practical book. Adult learners provide a unique opportunity for museum educators. But what are adult learners looking for? What motivates them to take a class or attend a museum-sponsored activity? What do planners and instructors need to know to maximize the experience for participants? The authors analyzed a wide variety of programs from the perspective of planners, i...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory,...

Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater...

Nearly half of the U.S. youth population (17.6 million kids to be exact) is "at-risk" for getting into trouble or "high-risk" and already in trouble. Youth today must deal with all kinds of tough issues. Teen pregnancy, substance abuse and gangs are prevalent, especially in poor communities. This breeds all kinds of crime. Action needs to be taken fast or our future generation may not survive.Mentoring has proven to be the best solution to helping our youth. By spending an hour or ...

Challenge and conflict are common in cultural organizations, given multiple demands for severely limited resources, underpaid and overworked employees, disagreements over administrative and artistic priorities and the potential strains of board/management relations. We rarely stop to examine exactly how we handle conflict. The reason it is important to look closely at how you manage conflict in your work is that these conflicts present opportunities to innovate and create extreme...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Take a holistic approach to contemporary interior design.The interior design process is changing. In order to create truly engaging work, designers are developing a deeper and broader understanding of how design theory, research, and existing practice can help them make better decisions. This inquiry provides answers on how design is experienced, and its impact over time.At the same time, the profession is becoming increasingly collaborative. Designers toda...

"An excellent tool for aspiring principals as well as those who find it uplifting to be reassured that they are doing the right thing."—Gerard Dery, PrincipalNessacus Regional Middle School, Dalton, MA"This book serves as a valuable tool for districts seeking to enhance the skill level of their principals and would be ideal for professional development."—Carolyn Banks, Regional Director of Teacher EducationUniversity of La Verne...

The first book to take a "visitor's eye view" of the museum visit when it was first published in 1992, The Museum Experience revolutionized the way museum professionals understand their constituents. Falk and Dierking have updated this essential reference, incorporating advances in research, theory, and practice in the museum field over the last twenty years. Written in clear, non-technical style, The Museum Experience Revisited paints a thorough picture of why people go to museums, what t...

Utilizing the crucial elements of effective leadership—purpose, trust, focus, leverage, feedback, change, and sustainability—education leaders can overcome the many challenges they face in their profession and learn the skills and characteristics they need to succeed. This book synthesizes research from 21st century sources and confronts prevalent leadership myths, while offering guidance on best leadership practices. Use this professional development tool to establish a clear mission and ...

Your special talents — be they artistic or managerial — combined with your passion and commitment to the arts, probably played a significant role in getting your organization where it is today. Look at the contributions of others on your team. Chances are that some or all of them brought significant talent, energy and commitment to the table. You can ensure and even accelerate the progress of your organization by continuing to attract top people. You can also avoid the pitfalls o...