**Winner of the 2020 Edward M. Bruner Book Award from the Anthropology of Tourism Interest Group**"Leite, Castaneda, and Adams's volume is a beautiful retrospective of the enduring importance of Ed Bruner's work and legacy in our field, and we have no doubt that it will be used as a central historical, theoretical, and teaching text by many." - Prize CommitteeWhat does it mean to study tourism ethnographically? How has the ethnography of tourism changed from the 1970s to toda...