Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world’s largest and fastest growing social network. Based on a critical lite...

Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract a critical mass of users and become successful. Such is the situation with Facebook at the moment and MySpace in the past. These social networks are the leaders in the US market, and Facebook c...

Scientific Essay from the year 2010 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: “The primary cause of failure in multinational ventures stem from a lack of understanding of the essential differences in managing human resources in foreign environments“ (Desatnick & Bennett 1978). The world has become more globalized, competitive, dynamic and uncertain than ever be...

Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater re...