Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to underst...

The entrepreneur's comprehensive companion: "Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business." —Steve Pallen, President, R&D, E-MetrotelWhat are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, th...

Everything You Wanted To Know About Freelance Writing combines two popular business of freelance writing books: Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines and The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments.Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines, by Paul Lima, shows you how to develop arti...

How to get tons of highly targeted buyers to your website or blog fast! Learn the real secrets that will boost your website or blogs exposure and generate massive unlimited traffic. You'll learn: How to convert visitors into sales using emotional triggers Learn how to find the buyers looking for your product, services or information What makes people actually pull out their wallets and buy How to build a mailing list from zero to tens of thousands How to monetize any website or blog How to...

Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, s...

Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate clients. Paul developed new business and marketing plans and within 18 months...

This guide includes information on what you need to know to start your own home based business. This guide contains information on: factors in choosing a business, 101 top home businesses, ten ways of specializing, developing marketing plans and much more!

Make a Mint by Mail Order!Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don’t need a lot of money, years of experience, or a college education—just a mailing address and the desire to deliver products and services quickly for the best valu...

Have you been offered a once-in-a-lifetime opportunity? Do you have a potentially ground-breaking idea? Are you contemplating starting your own business? If youve answered yes to any of these questions, then youve already taken the first step. The second step is the Idea Tester. Contrary to popular belief, writing a business plan isnt the best gauge of your dreams success; its the second best. If you want to know if your dream will fly, put it to the test. This revolutionary process will t...

Take Control of Your Destiny!Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" o...

Create your “someday” life TODAY!“Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.”Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book“A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.”Ne...

Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to...