Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk ab...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk ab...

**The long-awaited follow-up to the perennially bestselling writers' guide Story, from the most sought-after expert in the art of storytelling."Dialogue is a masterwork. There's nothing harder to teach. Now this book exists. McKee has written an essential book akin to The Elements of Style for all writers." —Margaret Nagle, winner of the Writer's Guild Award, Emmy, NAACP, Golden Globe, and Pen**Robert McKee's popular writing workshops have earned ...

**From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal**Creativi...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywri...

"Anyone who comes to pitch on Shark Tank should read this book first!" — Barbara Corcoran, ABC's Shark Tank"I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours." — Naval Ravikant, cofounder and CEO, AngelList"I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child aft...

The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience, increase your influence in your organization, and advance your career.Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations shows how a good visualization can communicate the nature and pote...

If you are an entrepreneur who wants to crack the code to creating ebooks that build your email list AND get you closer to your ideal client, then this look no further. This ebook will walk you through everything you need to know aobut creating ebooks from positioning yourself for success, choosing yoru ebook topic, how to write an ebook outline, how to do content research, ebook editing strategies, choosing the perfect ebook title, and creating your ebook cover.

This very simple guide is a key to writing articles that win clients and influence readers.Using this sure-fire method, you will soon write expertly. Your article writing method will surely gain you recognition as an expert in your business occupation, or field of endeavour.Learn how to build a solid relationship with your customers, and discover how to market your product or service simply and easily, without the need for costly advertising.Discover the secret to i...

Do you have a way with words?No doubt you don't have any difficulty putting your point of view when you're talking to colleagues.But if you're faced with having to make your case in writing, do the words dry up?If so, you've come to the right place. This is a book for people who want to improve their skills at workplace writing.Good, fluent writing designed to communicate meaning succinctly and effectively is a powerful business skill in its own right. It's ...

Do you want to know how to Market a Book?Book Marketing for authors is an easy to use guide, shooting straight to the meat of what you need to know to market your book. Marketing your book can be tough, and expensive. Make sure you're pursuing the right way to market, and remember that your content is what's most important. In this guide, I go over 19 very important things you can do to market your book. I keep this short and to the point with little fluff. If you ...

What do you do after you publish and launch your book?Read this book to find out.