The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of pe...

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go...

"Good solid advice and great strategies in preparing for and passing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam, getting interviews and landing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping job. If you have prepared for the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam - now is the moment to get this book and prepare for passing the exam and how to find and land a BMC Certified Administrat...

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content...

Scrum continues to prove as an effective newer way of working. This new way is rapidly making into many organizations, in particular the software development divisions due to the transformation results it delivers. The authentic source to know about Scrum and the approved body of knowledge on Scrum is "The Scrum Guide™" authored by Jeff Sutherland and Ken Schwaber. The 16 page guide is too dense to absorb without context and too theoretical without correlations.This book reveal Scru...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEAs a project manager, your job is to ensure that every project is completed on time and on budget, which involves defining your objectives, understanding the processes, and communicating with clarity to team members. It all comes down to mastering the language of project management. Perfect Phrases for Project Management includes hundreds of words and phrases that will help you:Clarify project goals...

ScrumMaster Exam question contains actual exam question as used office examinations.Becoming a member of a Scrum team can be a daunting prospect and being asked to serve as the team's ScrumMaster can be downright intimidating. You've got an idea of what Scrum is and have read a few articles or books on the topic, but you really don't know how to go about putting that theory into action.

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriate...

Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engin...

Understand and apply new concepts regarding Work Breakdown StructuresThe Work Breakdown Structure (WBS) has emerged as a foundational concept and tool in Project Management. It is an enabler that ensures clear definition and communication of project scope while performing a critical role as a monitoring and controlling tool. Created by the three experts who led the development of PMI®'s Practice Standard for Work Breakdown Structures, Second Edition, this ...

When software development teams move to agile methods, experienced project managers often struggle—doubtful about the new approach and uncertain about their new roles and responsibilities. In this book, two long-time certified Project Management Professionals (PMPRs) and Scrum trainers have built a bridge to this dynamic new paradigm. They show experienced project managers how to successfully transition to agile by refocusing on facilitation and collaboration, not “command and control.”

Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, an...