"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copyca...

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the a...

The new way to transform a sales culture with clarity, authenticity, and emotional intelligenceToo often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are succ...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Job Interviews In A Week is a simple and straightforward guide to success, giving you everything you need to know in just seven short chapters. From understanding the process, doing your research and making yourself memorable, to feeling confident, handling tough questions and knowing what to ask, you'll soon be on track for success.This book introduces you to the techniques of interview success, giving you a thorough knowledge what you need to do to put in a great intervi...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications str...

The selling secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Selling.Includes how to:• Pitch your product to meet the needs of your customer• Use body language to build rapport• Negotiate and close the deal• Make your customers keep coming back for more• Develop new business relationships

Widely recognised as a leading practical resource on coaching and mentoring, The Coaching and Mentoring Learning Resource Manual by Jimmy Petruzzi combines an understanding of coaching and mentoring principles, skills, attitudes and behaviours, along with practical guidance and a comprehensive tool kit for coaches and mentors. A pragmatic and passionate learning resource that establishes the many benefits of coaching and mentoring in order to create a working environment for individuals an...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...

21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, senior business people need to display competence in a range of areas, not least of which inclu...

Clearly structured in 36 short sections, this practical book provides rapid, accessible advice on all the essential management challenges.Focusing on the managers key role - managing teams to get things done, this book looks at the essential parts of management from unusual perspectives and different angles.Structured with the busy manager in mind, you can dip into any section of the book and read it as an individual piece of advice or read it end-to-end to gain an overall...

With the shift of emphasis from the West to emerging economies such as China, Brazil and India, organisations need to restructure to adapt to the new global economy. Teams and projects are increasingly being scattered all over the world, and a manager operating in this environment can't connect face to face with people in their team. Not only will managers need to adapt to develop their skills for new environments, they will have to work better, quicker and faster. Managing Suc...