Are your ideas stupid? Unreasonable? Or maybe just non-existing? If that is the case, We All Need Heroes is a book for you. Simon Zingerman, with his fantastic collection of anecdotes about the believable, unbelievable and always winning ideas, inspires even the most uninspired couch potato to get up and DO SOMETHING! If your creativity is on a standstill, or if you're just stuck in a project, small or big, this book can be the key to you getting back in business. With these stories you ge...

Biographical profile of Steve Jobs the founder of Apple Computers and the man who led an evolution in American technology and culture. He ushered in the world of personal computing with the Apple and Mac line of computers changed the way we buy and listen to music with the iPod iTunes and the iTunes Store introduced us to a new wave of animated films and technology through Pixar with such hits as "Toy Story" and "Finding Nemo" and gave us a new paradigm for mobile telep...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its c...

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and tri...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

The IELTS Speaking Module eBook is an essential resource for IELTS candidates preparing for the Speaking Exam. Most IELTS Speaking material fails to provide sufficient guidance about how to tackle specific questions and rarely offers detailed feedback on responses. This ebook aims to fill that gap.Its four main sections contain 35 Part 1 & Part 3 examiner questions and 50+ full candidate responses, plus three full Part 2 Speaking Tasks with highly-detailed replies and commentary. Al...

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women become steadily wealthier, more powerful, and more independent, th...

This book is designed for people who are learning English as a foreign language and wish to improve their use of English phrasal verbs. This is the second set of 101 phrasal verbs by the author.This book contains 101 phrasal verbs that are frequently used in English, arranged alphabetically. Each phrasal verb is provided with two examples of its use. The examples are provided as answers to questions from the IELTS test, but the book can be used by any teenage or adult learner who i...

"An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." —Charles Duhigg, New York Times–bestselling author of The Power of HabitAn investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world.At first just...

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.They al...

Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in.

According to author Ken Leebow the Internet should be fun, but for many it is a frustrating place that often disappoints them. This guide to the Internet offers useful tips on making the whole thing work faster and in a more satisfying manner.Using the Internet should be fun, not frustrating. With over 168 million Americans going online, millions of Web sites have sprung up on a mind-numbing amount of topics. Weeding through them all can be a time-consuming hassle....