For some people, making presentations of any type can be a trial; others relish the opportunity to speak to others, but are they really inspiring and engaging their audience with what they say, rather than catering to their own ego?In this book, Simon Maier offers an essential guide to the power of rhetoric and oratory for executives, managers, consultants, sales professionals or anyone, in fact, who needs to get their message across powerfully and convincingly.Covering key...

What are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever."It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNNOriginally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of tel...

Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bi...

**“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.”"A superlative organizer, strategist, and tactician who is also a social philosopher.” —Charles E. Silberman**First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first...

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience...

Make every communication count—with a simple, four-step speaking modelWhether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communica...

This book aims to guide you through all the elements you need to consider to make an event go well, avoiding the firefighting, crisis management and squabbling that can erupt if you fail to plan. It will take you through the whole process from setting and agreeing the intention of the event, through clarifying who can make what decisions, through all the different facets of making sure that the event actually runs smoothly on the day. Whether you are planning a wedding or a street party, a...

A timeless classic from a pioneer in the field of leadership studies-the only book you need to read on becoming an effective leader.Warren Bennis (1925-2014) was a pioneer in leadership studies, a scholar who advised presidents and business executives alike on how to become successful leaders. On Becoming a Leader is his seminal work, exemplifying Bennis's core belief that leaders are not born-they are made. In a world increasingly defined by turbulence an...

Includes memorable ways to start and finish your speech with a flourishStraightforward advice on making your speeches sparkleWith the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on getting visual aids right, impromptu ...

Expose the hidden mechanisms that turn curious children into compliant workers. John Taylor Gatto's explosive follow-up to Dumbing Us Down reveals the specific techniques schools use to destroy imagination, discourage critical thinking, and create a false view of learning as rote memorization rather than creative discovery.The Weaponization of Education:This isn't conspiracy theory - it's documented history. Gatto traces how compul...