What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, for example.Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the cover

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the coverFive-star reviews on AmazonAcclaim on social media by people you followCoverage in news med...